Of course, you can’t go about integrating these into your business without knowing which ones would help you and how. Time is not something that you might have the luxury of, so you want to be directed properly towards what can be useful, so you can assess that for yourself.

Keeping Yourself Safe

This isn’t a one-way street, however, and it’s important to be aware of potential dangers that could be out there regarding the internet. That’s okay, though; it shouldn’t slow you down; it might just mean that you adopt a slightly different attitude when browsing the web. Some of this will be practicing caution to avoid traps such as scams or viruses, but it can also mean that you’re aware of tools that could help in specific situations.

In business, for example, you might find that something you’re concerned about is the security of your data and documents. These are all going to be very important to you and the continued success of your operations, after all. Looking into cloud management with companies such as avepoint.com can help to keep your data more secure while also allowing you to make use of the incredible utility of cloud software.

Letting Your Team Connect

It’s important that you aren’t beholden by ideas of how you think a business ought to function in the face of ideas and technology that could allow flexibility and new ideas. Change is important, and while it might be uncomfortable, embracing this is something that could prove to be very important to your business, as well as to you personally.

One such idea might revolve around the concept of working flexibly. It could be something that your team very much appreciates, and its feasibility is helped through modern technology that allows you to communicate and hold meetings over long distances, as well as work on documents together through file-sharing.

Analytics and Data

The world today is one that has a fixation on data. Personal data, the data of consumers, data received from market research, the list goes on and on. Some of these might sound familiar to you and may well be things that you incorporate in your operations. It’s important to understand the role they play and how you can use them to influence your decisions. Sometimes, it might be worth hiring professionals who can help you to understand and interpret this data in a meaningful way, but just being aware of how useful it can be can help you to keep up with your competitors.

The post Making the Most of the Technology at Your Disposal appeared first on Proven SEO Blog.

Ideas To Take Full Advantage Of Your Online Promotion

Whether you’re just starting out in business or already have a website and social pages, below are some tips to help you get the best from your digital marketing. Note, in pretty much all cases outsourcing these agency services to a professional SEO firm will see substantially better results in a fraction of the time it might take to do these tasks yourself.

#1 Make sure your website is the best it can be: It should go without saying, but rule 101 in terms of building a strong online presence is making sure you have a professional, easy-to-use website that conveys your message in the best way possible. In truth, if you have a substandard site (particularly compared to your competitors), you’ll run the risk of alienating clients or, in the worst-case scenario, driving them away completely.

#2 Work at your SEO: As mentioned above, around 70% of all consumer transactions start with a search – both B2B and B2C transactions. Good Search Engine Optimization (SEO) is essential if you’re to successfully capitalize on the multiple opportunities offered by search engines to build traffic and generate new business. Bottom line – you could have the best, most attractive website but, if your site isn’t seen, it won’t be providing you with an adequate Return on Investment (ROI).

#3 Don’t discount the value of social media: Modern consumers have come to expect firms to have a presence on the major social platforms. As a rule, you should have pages on Facebook, Twitter and Instagram – and perhaps YouTube if you have enough video content. Also, don’t overlook the value of smaller social platforms that might work for your particular niche. For example, if your firm supplies female-oriented goods, you could reap substantial benefits by publishing on Pinterest (the platform has around 77% bias of female users). The channel is also particularly well-suited to visually appealing content and now even features an advanced Artificial Intelligence (AI) image search function, which might expose your content to new audiences.

#4 Make sure your site is responsive to scale adequately to different devices: In recent years, the web has gone increasingly mobile and recent stats show that at least 50% of all web traffic is made on mobile devices (some sources claim that figure could be as high as 70%). To tap into this shift away from traditional desktop/laptop access, you need to ensure your site works across all devices, regardless of screen size. As a web user yourself, you’re likely more than aware of how frustrating it can be to visit a site that doesn’t scale properly to your cell phone.

The post Tips To Improve Your Firm’s Online Profile appeared first on Proven SEO Blog.

Instead, many of these online shops rely on paid ads or social media to increase their sales. Both of these are brilliant, but they take a lot of work to set up and maintain. SEO, on the other hand, takes minimal effort to keep once it’s set up.

Keep reading below to find out how SEO can increase sales in your eCommerce store.

What is SEO?

SEO can be used to increase the number of visitors to your website by improving your rankings in search engines. Sites that are located at the top of search engines are likely to be more successful. Remember, eCommerce stores need to produce a website which not only ranks highly in search engines but also encourages people to spend their money once there.

Is SEO Easy?

SEO isn’t easy, mainly if you’ve never done anything like it before. It takes a lot of work to make your website rank highly in search engines, but it can be done, and it’s definitely worth the effort. If it’s your first time setting up an eCommerce store or you’re trying to increase sales, but don’t know where to start, then you should consider an eCommerce marketing agency like CAKE commerce. They will help you to come up with a strategy that increases the success of your store. They can also help you with things like SEO and social media marketing.

Why is SEO Crucial for eCommerce Success?

Lots of people are under the impression that their online stores don’t need to use SEO to rank highly in search engines like Google, but this isn’t the case. Sites that use SEO will rank higher in search engines than those that don’t, so if your competitors are using SEO, they will rank higher in the search engine than you.

Increase Your Success by Improving Your Website

SEO can be used to push traffic to your store, which can lead to an increase in sales. However, it’s not only the traffic that you need to think about. An increase in traffic doesn’t automatically mean that you’ll make lots of sales. To do this, you will need to create a website that is attractive and user-friendly.

You’ll also want to make sure that your site loads quickly and works correctly. Once your website or store is complete, make sure you update it regularly.

Search engine optimization can be used to increase the number of sales made in an eCommerce store. If your online store isn’t ranking highly in the search engines, then why not give SEO a go, or ask a professional for some advice? It’s definitely worth the time and effort you put in.

The post Why is SEO Crucial for eCommerce Success? appeared first on Proven SEO Blog.

While it may not immediately seem obvious, even marketing tactics not directly tied to SEO can have a huge impact on performance. Take email marketing as one example: how can this possibly have any impact on or benefit for your broader SEO efforts?

Let’s take a quick look at email marketing integration – and more importantly, why it matters to SEO.

Integration Uncovers Your True Audience

Without a comprehensive understanding of who fuels your brand’s success, no strategy – whether it be SEO or email marketing – will deliver tangible results. A major problem with SEO is that it can be difficult organically to discern what exactly drives your audiences beyond their specific interests related to one or more SERPs.

With email marketing integration, you can not only collect a plethora of data but also sync it across your entire digital marketing campaign. This will allow for a greater understanding of your target audiences, making it possible to tweak content and SEO efforts to further appeal to their needs.

Integration is essential: take PieSync as one notable example. Offering integration of email marketing data for platforms such as HubSpot, Zoho, Zendesk, and Quickbook, Piesync shows that it’s easy to integrate email marketing data with hundreds of other popular brand apps and suites.

Integration Creates More Refined Content Strategies

People who have subscribed to your mailing list have taken a crucial step that most never will. By subscribing, they have demonstrated a true interest in your brand, whether it be due to prior purchases or proactively signing up for updates. These individuals in the aggregate often represent a broader cross-section of your brand’s most loyal and relevant audiences (as alluded to above).

Email marketing integration allows for the collection of data on these individuals, including (but not limited to) their preferences for content. Through trial and error, various email campaigns will unveil which types of content your subscribers find most appealing by measurement of CTRs. Open rates will also highlight what subject lines and preview text are most effective at driving clicks.

Ultimately, these findings can help further refine your headlines, titles, and specific content preferences of audiences and niches. This, in turn, can help refine your content offerings and improve your targeting of key SERPs.

Integration Can Increase On-Site Engagement

Since email marketing integration allows you to absorb a variety of datasets and integrate them successfully across all platforms and endeavors, there’s a notable improvement in on-site engagement when done properly.

Email marketing campaigns can refine their efforts to produce more relevant results, which increases the average on-page time and reduces exit rates as well. On the flip side, this integration also allows for improved optimization of content in organic search results. By improving those same metrics among visitors coming directly from search engines, additional SEO gains become possible.

Ultimately, email marketing integration is beneficial for a variety of reasons. Not only can your email marketing data help improve other marketing efforts, but those efforts can also be incorporated into email marketing campaigns to improve them as well.

Combined, these efforts can have notable effects on SEO outcomes and make it possible to maximize performance.

The post Why Email Marketing Integration Matters to SEO appeared first on Proven SEO Blog.

While SEO deals with improving the overall experience of a searcher, content marketing deals with the creation of content that the searcher is looking for. Using them together can give a huge boost to your marketing and help you achieve online success.

Here’s how you can use a combination of SEO and content marketing to grow your brand:

1. User Experience

Search engines strive hard to give their users a better experience. They do so by ranking websites that provide accurate information and good experience to their visitors higher in search results.

SEO thus involves steps that you need to take to improve the quality of your website and offer a seamless browsing experience to your visitors.

One of the most important parts of SEO is the content that’s on your website. It should be well-written and accurate. At the same time, it should be able to satisfy the searcher’s intent. When people find content that they were looking for, they will more likely return back to your website.

Creating this high-quality content can increase their time on page and decrease your bounce rate. Both of these factors will positively affect your website’s SEO and help you rank higher in the SERPs. This, in turn, will get you more visitors.

2. Keywords

Keywords are essential for the success of your SEO strategy. You need to use relevant keywords in your content to ensure that your rank for those keywords in the SERPs.

First, you need to find those keywords through keyword research tools such as Google Keyword Planner and KWFinder.

Your keywords need to be used judiciously and naturally in your content, and that’s where content marketing comes into play. You also need to add keywords to your headings, URLs, and meta description to improve your SEO.

This way, SEO and content marketing both work together to help you rank higher in search results.

3. Backlinks

Backlinks are like the backbone of SEO. Each backlink that you earn will help your website rank higher in searches if it’s from a reputable source.

One of the best ways of getting backlinks is by writing guest posts. However, guest posts will only be accepted if you write high-quality content.

Additionally, you can expect to get some traffic out of the guest posts if the audience of that website finds your content useful. This, too, will only happen when you’ve written informative content. That’s where content marketing helps improve your SEO.

Another way of getting backlinks naturally is by creating great content that people will want to link to. Such useful content can earn you some valuable backlinks that can positively impact your SEO.

One method which many brands use to improve their SEO is by partnering with influencers. Influencers are adept at creating quality content for their audiences and, thus, can help drive traffic to your website.

A backlink from their website can also help boost your SEO. However, finding influential personalities can be a tough task. To make it simpler, you can use tools such as BuzzSumo, Influence.co, and BuzzStream.

4. Competitor Analysis

Using SEO tools like Moz, Ahrefs, SEMrush, Majestic, and others you can get insights into your competitors’ content strategies. You can find out which of their pages get the most traffic and which ones have the most backlinks.

This will help you find topics that your target audience is interested in reading about. By identifying your competitors, you can get ideas for your blog posts. At the same time, you can find the best keywords for your niche.

5. Internal Linking

Another way you can align your SEO and content strategies is through internal linking. By adding internal links, you can redirect your website visitors from one web page to another. In this way, your visitors can read more content on your site.

At the same time, internal links are helpful at improving your site architecture. You can also help Google’s crawlers understand what your web pages are about by adding appropriate anchor text. In this way, it can help improve your SEO efforts as well.

Final Thoughts

SEO and content marketing may seem like two different modes of marketing. However, they can work together to help you accomplish your business goals. Keywords are necessary for SEO and can only be used well through content marketing.

Similarly, you can only expect to earn backlinks when you write quality content. Lastly, both of these marketing methods are aimed at giving a better experience to your visitors. And, only when both are done well, will the experience be good.

We’re listening.

What other ways do you use content marketing and SEO to grow your brand? Have something to say about this article? Share it with us on Facebook, Twitter or LinkedIn.

The post 5 Best Ways to Make SEO and Content Work Together to Grow Your Brand appeared first on Proven SEO Blog.

Email marketing is used to:

• Let customers know about a business’ product launches and updates
• Send discounts to loyal customers
• Send blog posts
• Let customers know when they leave items in their online carts
• Ask for reviews from customers after they make purchases
• Send discounts during special occasions such as holidays

Its ability to be customized to engage readers and build relationships makes it one of the best tools that are used by e-commerce businesses. Being a vital tool in marketing, it is important, therefore, to track its stats and success that one may make the appropriate adjustments and improvements.

By understanding 2019 email marketing statistics, we will know how valuable email marketing is to a business.

Here are some of the 2019 email marketing statistics:

Emails messages sent daily

Billions of email messages are sent daily by different organizations, business, and companies to their different customers. According to Statistica 2019, in the year 2017, 269 billion email messages were sent daily. It is expected that by the year 2022, around 333 billion messages will be sent daily. This shows that email marketing is growing daily. Email marketing has proved itself as one of the growing and strong forms of communication. An email marketing campaign, therefore, has very great potential.

The Widespread Usage of Email

Email marketing is an opportunity we should not miss out because currently, it is serving more than half of the world population. In 2017, for example, global email users amounted to around 3.7 billion users. According to Statistica 2022, the figure is expected to grow to more than 4.3 billion users.

In case you do business in the developed nations and the developing countries, then most of your customers use emails. Even marketing helps you to reach your customers 24 hours daily regardless of the size of your business. Even if you run a small business, it is vital to use emails to reach out to your customers.

Business Growth

Currently, email marketing serves as the main driver in retaining customers for both small and large companies. Also, emails serve to attract customers to businesses. According to Emarsys, 2019, Emails have attracted 81% of customers for both small and midsize businesses (SMBS). At the same time, they have retained 80% of these businesses’ customers.

Although there has been this hype about Google ads, organic search, paid search, Twitter, Instagram and Facebook, email marketing remains on top as far as customer’s retention and acquisition is concerned. This means that email marketing does not have a close competitor.

Open Rate

If you want to tell whether your email marketing strategies are working, then Open rates will tell you. Open rates show the number of people who open an email. The average rate at which Welcome emails are opened according to GetResponse 2019 is 82%. With such a high open-rate, you can use it as an advantage in growing your audience when you are building your email campaign. You can do this by, for example, slipping in some important information about your product or service that you would like your audience to be aware of in the welcome email you want to send to them.

Email Personalization

As we have earlier seen, the average open rate of Welcome emails is 82%. Personalization increases the open rate by 10%. This should, therefore, trigger you to customize your welcome emails by including individual customer’s names in greetings and subject lines. Or you can also personalize the businesses’ or companies’ names or a subject of interest.

Abandoned Cart Emails

An abandoned cart email is simply a follow-up email that you send to your customers or someone who added an item or items in their online cart, checked out some of the items and probably forgot to purchase some of the items. Many people have been found they add items in their online carts and later leave without purchasing the items. You can retrieve the customers to your business by sending them the abandoned cart emails. Omnisend 2019 showed that sending an abandoned cart email results in 23% of a customer coming back and making an order. This is good at perfecting and boosting your revenues.

Interactive Emails

It is vital to make sure that the emails you send to your customers are engaging. Interactive content other than regular newsletters is yielding better results. Adding videos and animations, for example, makes the customer get more interested in an email. According to Martech Advisors 2019, sliders, GIFs, collapsible menus and videos increase click rates by 300%.

Summary

As we have seen, over 4.3 billion users use emails, 260 billion email messages are sent daily; email plays a critical role in small businesses. The average open rate of welcome emails is 82%, ETC.

All businesses should, therefore, use email marketing as it boosts revenues.

The post Email Marketing Statistics for E-commerce 2019 appeared first on Proven SEO Blog.

Among the leading SEO tactics, content is by far the most crucial. It can make or break your SEO strategies. SEO and content make a great team at their best. The opposite is also true. When at their worst, they can cause a string of Google penalties that can paralyze any online business.

The purpose of this article is to try and give you a good understanding of what SEO content is and how to leverage it to “move the SEO needle”.

What exactly is SEO content?

Even if you are new to the online world, you must have come across the word, “content” at one point or another. A simple definition of SEO content would be information found on the internet that is consumable therein. It can also be said to be content developed with the goal of attracting traffic through search engines.

Everyone is well aware that Google and other search engines take content very seriously^[1]. As a result, there’s an enhanced hype around content in today’s world. With the hype comes a heightened competition among website owners. To stay on top of things, you have to be a master at the game. Sometimes this means hiring an SEO expert^[2] to help you stay ahead of the pack.

What SEO content strategies are worth being considered?

Many people over depend on SEO writing forgetting other facets of the coin. Sure, robust keyword research is the key to SEO success but if not carefully checked, one may end up with rather dry content—the kind that makes the search engines happy but does very little to engage the target audience. SEO writing can easily become an attraction tool more than a tool for creating dedicated customers.

So, what should you do about it? Here are a few suggestions:

1. Appropriate Keyword Research

Despite keywords being the enemy of online marketing, it can be the greatest strategy if only it is done right. According to Neil Patel^[3], keyword research done the right way is the best aspect of digital marketing. You cannot ignore this important step if you want to move the needle with your content.

Here are tips of success with keyword research:

• Run away from extremely competitive keywords that have massive search numbers
• Use long-tail keywords^[4]
• Employ a dependable keyword research tool
• Your topic and keyword should match

2. Optimize Images

Images should make a huge part of your SEO content strategy. Although many would consider them as decorations, images are actually content according to Premier SEO Ninjas and the Search Engine Journal^[5]. Images help the reader better understand your article. Long text can be dull and boring but images always draw the eyes. Be sure to throw in one or more images in every article you develop on your website. There are a few rules to be followed when optimizing images:

• Use appropriate formats when saving images
• Make the images simple and compressed
• Keep colors on the minimum
• Don’t mix photographic images with graphic elements and fonts
• Contextualize the images
• Blend the images with the content

3. Support Your Content With Videos

Our world is now more visual than it has ever been. According to Hubspot, 54% of internet users want to see more videos from marketers (Hubspot, updated 2019)^[6]. On top of images and powerful content, you need videos to further explain what you are all about to your customers.

4. Keep Things Organized

Many times, website owners rely on inspiration to add content on their website. Obviously, there’s nothing wrong with that. It might just get you to your destination albeit much slower. It can also make for a messy website that repels both users and search engines.

Yes, go ahead and write during moments of inspiration but work with a specific structure from the very beginning. With the help of Premier SEO Ninjas, you can create an outline as you start your website including your titles, headings, and the outlook of your page. Additionally, ensure that your content is broken down into sections that keep the attention of the reader to the end.

5. Blog, Blog, Blog

You have heard all about the power of blogging in the past but how about something little to cement that? A study done by Hubspot in 2018^[7], concluded that businesses that harness the magic of blogging experience higher lead growths (126% higher) than non-blogging businesses. A good blog strategy guided by Premier SEO Ninjas helps you target the right kind of audience.

Read Next: Try These 6 Content Marketing Strategies To Never Revamp Again

Conclusion

Content is no doubt an important element as far as search engine optimization is concerned. If you get it right, the sky will be the limit for you. You will drive unimaginable traffic to your site and in turn, convert it into huge bucks.

The post Moving the Needle with SEO Content appeared first on Proven SEO Blog.

In addition to the vast potential audience that Facebook can provide businesses, it also packs a lot of features that support marketing such as a wide variety of formats, both paid and free, that can be used. There are also some tools that aid in boosting one’s Facebook marketing campaigns.

To help maximize the benefits that your business can get out of Facebook this year, here are some 7 powerful Facebook Marketing strategies that you should be aware of:

1. Create Advertisements to Grow Your Facebook Page

Paid advertising on Facebook can help businesses as it allows them to target specific subsets of users to match it with their target market.

With this, there is a higher probability for this selected audience to become actual customers.

Facebook allows you to filter users by demographics and interests, so businesses will more likely be able to find their most ideal customers this way.

There are many ad formats available on Facebook, with each of them having an edge over the other. Some of the ad formats that you should be aware are:

• Photo Ads – Makes use of still images
• Video Ads – Makes use of clips
• Slideshow Ads – Video-like but actually just makes use of multiple photos
• Carousel Ads – Presents a gallery of photos or videos sorted horizontally
• Collection Ads – Mobile-oriented ad format
• Dynamic Ads – Ads that appear to users because of interests that are determined from analyzing various internet activity.
• Instant Experience ads – Quick-loading and full-screen ads
• Lead Ads – Another mobile-oriented add that aims to make data gathering for mobile users easier.
• Messenger Ads – Ads that appear on Facebook Messenger.

Like Asos, there are multiple brands which are getting advertised on Facebook. Source: Asos

Asos, an online fashion and cosmetic retailer, uses multi-product carousel ads. Like the image above, they’ve showcased some of the items that are currently on sale on their shop.

2. Run Contests to Increase Your Brand’s Reach

Holding Facebook contests can be an effective strategy to not only engage your current followers but also to be able to expand your brand’s reach.

Facebook contests usually involve participants to like, share, or tag their friends, allowing these users to get acquainted with your brand. They can then do the same, allowing your brand to reach even farther.

The key is to come up with contests that are exciting enough, and which do promise a worthwhile reward for a selected winner.

Typical Facebook contests are like and share, tag-a-friend, and photo contests. Any of these three, when executed right, help your brand earn a lot more likes and followers.

3. Collaborate With Other Facebook Pages

Facebook allows the interaction among pages within its platform. You can write a post, like, share, and reply to mentions, on other brands’ page using your business’ profile. This opens opportunities for businesses to work together as they see fit.

This way, businesses can cross-sell, and boost each other’s campaigns. The key is to be able to find businesses that can complement your own, and who are willing to work on a great partnership with you.

4. Produce and Share Local Content

Even on social media, content is vital. And one of the best ways to make use of content on social media is to come up with localized pieces that can capture the attention you need.

Studies have shown that Facebook users are more drawn to content that they can relate to, and by going local, you may just be able to achieve that better.

Content is a king, start adding kind of content which will interest your followers. Source: Austin Starts Here

Take Austin Starts Here, a travel company as an example. They share interesting articles that showcase their locale.

Like on the image above, they’ve shared an article containing 365 things that you can do when you are in Austin. This kind of content will interest your followers.

5. Create Or Join Facebook Groups That are Related to Your Brand

Facebook groups foster an online community similar to traditional forums. This also puts together people who have similar interests, allowing your business to provide marketing strategies that can be targeted for each.

This also allows you to engage your audience well, a strategy that encourages brand loyalty.

But aside from creating your own group, you may also join groups that are related to your brand. This will provide you with fresh leads out of these people who are bound to be interested in what you have to offer.

This will also enable your business to have better intelligence of your customers, and if possible, of competitors too.

6. Do Not Neglect Your Facebook Cover Photo

A lot of businesses fail to understand the need for cover photos for their profile despite it having great benefits.

For one, your cover photo can be an avenue to display and promote your products and services. Your cover photo can also grab the attention of your audience.

Make sure that your cover photo only makes use of high-quality images as to ensure that it can work. Otherwise, it might just be ignored.

Let’s not take your cover photo granted, remember it leaves a significant impact on your audience. Source: Forever 21

Forever 21, a fashion retailer headquartered in Los Angeles, took the opportunity to feature their new activewear collection on their Facebook page by using the image above as their cover photo.

This way, whenever customers go on their page, this is the first one they will see, and this can have a positive impact on their side — gain more click-through-rates and even an increase in their sales.

7. Post Interesting Video Content for your Followers

Videos are some of the most engaging forms of content so make sure that you take advantage of how easy it is to make use of videos on your posts. Make sure that your videos are also high-quality, and entertaining.

There are also other ways to use videos such as Facebook live, Stories, or even as a regular post. In any case, be creative when you make use of videos as part of your marketing strategy.

Dominate your Market with these Powerful Marketing Strategies

Facebook marketing is indeed a proven modern-day marketing strategy. But this will only be true if you can come up with winning tactics. With the seven listed above, you will have a better chance to achieve just that. So try them out today.

The post 7 Powerful Facebook Marketing Strategies to Dominate Your Market This 2019 appeared first on Proven SEO Blog.

SEO is a complicated process. You spend endless hours researching your keywords, indexing your web pages, and creating meaningful content. You only breathe a sigh of relief when your efforts yield results and your website starts appearing prominently in SERPs. However, reaching the top and staying on top of SERPs are two entirely different things.

What happens when you notice a sudden drop in your search engine rankings? You can either allow panic to take over or you can take a deep breath and figure out why it happened. If you notice a dramatic fall in search engine traffic, here’s what you can do to investigate the cause.

1) Check Your Website

The first thing you should do is check for technical glitches on your website. Try to visit your website from a few different devices, including smartphones and tablets. If you are getting HTTP 503 (Service Unavailable) or 404 (Not Found) errors, it’s time to reach out to your website developer. Fixing the errors will most likely improve your search engine rankings.

Get Your Indexing Right
Technical problems with your website can cause your rankings to drop only when they have persisted for a long time. If this is not the case, then it is likely that there is a problem with the indexing of your website. One way to check this is to use the Google Search Console^[1] tool.

Under the Google Index section, check for Index Status. The graph will display the number of pages of your website that are indexed at present versus previous months. A sudden drop indicates that Google has stopped indexing certain pages of your website.

Get your indexing right with the help of google search console tool. Image via seroundtable.com

This could be due to an error in the robot.txt files of those particular pages. In this case, getting the files fixed should resolve the problem.

Another reason could be that you have removed many web pages at once without creating any 301 redirects. If you did the removal on purpose, then it’s time for you to create those URL redirects.

2) Manual Penalty

Once you have ruled out technical errors and indexing issues, it is time to determine if your website was penalized. Human reviewers at Google can impose a manual penalty if certain pages of your website violate Google’s guidelines^[2]. Once again, you can use the Google Search Console to identify any such manual penalties.

Protect & recover your site from manual penalties. Image via link-assistant.com

If you notice such a warning in the Manual Actions section, start investigating what could have triggered the penalty.

User-Generated Spam
Examine all pages on your site that allow user-generated content (guest posts, blog posts, comments, etc.). Look for content such as advertisements and irrelevant links. Once you have removed them, make sure you block any spammers from your website. Take a look at Google’s guidelines on how to prevent user-generated spam^[3].

Thin or Duplicate Content
One of the primary rules of SEO is to always upload unique and meaningful content. Whenever you violate this guideline, your website could be penalized and your search engine rankings will go down. If this is the case, then you need to identify all pages on your website that contain duplicate content. You can use tools such as Copyscape^[4] for this purpose.

You should also watch out for web pages with affiliate links or auto-generated content. Once you have identified these pages, remove all duplicate and thin content from your website. Replace it with fresh and unique content.

Cloaking Redirects
A cloaking redirect means the content of your website appears differently to search engines and human users. You can use the Fetch as Google^[5] tool to compare the content seen by Google and a visitor on your site. Check for any discrepancies and fix them to ensure that both human users and search engines read the same content.

Harmful Inbound Links
Another major cause of a manual penalty is when your website is flooded with toxic backlinks. This can happen due to multiple reasons. You may have hired an inexperienced person or agency that created these unhealthy inbound links. It is also possible that you have been a victim of a negative SEO attack by a competitor.

It is difficult to pinpoint the exact cause of a poor inbound link profile. You need to find a way to tell the search engines that these links are not to be associated with your website. For instance, you can check the link profile of your website using Google Search Console. Identify the problematic backlinks and disavow them using Google’s Disavow Links tool^[6].

3) A Competitor on the Rise

Every time a website achieves a higher search engine rank, it’s bound to push some of its competitors’ websites down. This might be the case with your website. It is always advisable to keep a close eye competitors’ progress in terms of SEO. Anytime you notice a drop in your search engine traffic, check if you have been outranked by a competitor.

If this is the case, you can run a thorough on-page and off-page audit on your competitor’s website. This will help you identify the key areas in which you lost ground. The only way to correct this is to improve your SEO strategies^[7] and outrank your competitor in the future.

4) Algorithm Updates

Whenever a search engine releases a new or majorly updated ranking algorithm, it can take a toll on your ranking. The good thing is you are probably not the only one affected by the change. Connect with the SEO community^[8] on the Internet to learn about any recent changes. Dig deep and find out everything you need to do in order to compensate for the updated algorithm.

You should also watch out for the periodic refreshes of existing search engine algorithms. For instance, Google’s Penguin algorithm^[9] went live in 2016. Therefore, you need to be extra careful while building inbound links. Harmful backlinks will have an immediate impact on your rankings.

5) Website Redesign or Migration

If your rankings have dropped after a major website update, it is likely that something went wrong during the process. A website update could mean a complete redesign, a platform shift, or a migration to HTTPS.

Log in to your Google Search Console and check for Crawl Errors under the Crawl section. If there is a significant spike in the error graphs after your website redesign, it calls for your attention.

Use google search console to fix crawl errors. Image via link-assistant.com

Read Next: Rank Tracking – What Is It & How To Track Search Engine Rankings

Conclusion

A fall in search engine rankings is every website owner’s worst nightmare. However, if you are ever a victim of this kind of SEO apocalypse, don’t be disheartened. Take a look at the data and statistics to identify the root cause of the drop. Then take the necessary corrective measures to improve your search engine traffic.

As a rule, run regular audits (both on-page and off-page) to identify any issues that might be plaguing your website.

Do you have any other strategies for overcoming a sudden drop in search results? Please share your thoughts in the comments section.

The post How To Analyze the Results of a Dramatic Drop in Search Results appeared first on Proven SEO Blog.

If you are after these kinds of tools, then this article should help you browse 15 of the best web design tools that can help you in 2019 to run through your workflow.

1. Sketch

While Sketch comes with a 99$ price annually, its features will make it worth more than the cost. It is a vector-based program that reduces files into a significantly smaller size while still ensuring the quality of the graphics through different platforms. It can also help you map out interfaces by its pre-built grid display. It even comes with a trial to test if it exceeds your expectations.

Sketch is a design tool which helps you map out interfaces by pre-built grid display. Image – By Author

2. Figma

Have you ever encountered a project that you needed to do real-time collaboration with a group of people? Figma allows you to do your interface design with multiple designers that you can work with real-time through the program. You can use it for free, or with a paid package on Windows, Linux, and Mac web browsers which makes it accessible to most platforms.

Figma provides a user interface which allows multiple users to work at the same time. Image – By Author

3. Avocode

Avocode helps you transfer your PSDs into codes. It is a program that you can use to export your PSDs into programmable websites so you can go without the hassle of preparing and exporting layers to your program. You can simply use its Photoshop plugin to sync with your Avocode the PSD just by clicking on the option. It gives the user previews of the design and export assets. At only 14$ a month, you are surely given your money’s worth.

Avocode helps to transfer PSDs into codes. Image – By Author

4. Pattern Lab

When creating visual patterns, one should be able to break down elements of a visual output and recreate these into reusable components that in turn can be turned into usable templates. The concept of using Pattern Lab^[1] is to test these elements through its codes to design a whole new another pattern that can be used.

Pattern Lab is a design tool which help can create atomic design system. Image – By Author

5. Canva

If you are looking for an easier and friendlier way to edit in Photoshop, then you can count on Canva^[2] as an alternative for this software. It gives you access to almost 8,000 free graphic design templates that you can use for your projects. Through this, you will be able to create your infographics or vector-based outputs without the hassle of learning Photoshop.

Canva is a design tool which can give access to 8000 free graphic design template. Image – By Author

You may also like to read: 5 Rookie Facebook Advertising Mistakes People Need to Avoid in 2019

6. Site Stacks

Site Stacks^[3] is a browser-based tool that you can use by pasting any website URL so that you may be able to check its tech stack. The program boasts its accurate and exhaustive data that helps provide flawless access to around 40,000 items.

SiteStacks helps to discover the tech stack for any website. Image – By Author

7. Zeplin

Whenever you are working with a developer, sometimes having them translate the design could end up less than what you expected. Your Photoshop mockups could simply become flattened lines without any effects on the website. With Zeplin, it provides a quick reference as to what color and fonts you have used in your design.

Zeplin has a feature which provides a quick reference as to what color and fonts were used in the design. Image – By Author

8. Bootstrap

This web design tool has been around for a while, and while it is not a completely new program, it proves to be usable and relevant still to this day. Bootstrap has always been updated time and again by its developers and creates a complete overhaul of the previous versions for each. It helps the developer push the project into newer CSS properties that can be used in developing. With this, projects will be able to display in modern browsers.

Bootstrap is a program which helps to display the projects in modern browsers. Image – By Author

9. Type Nugget

In CSS projects, it can be difficult to use typography without having to experience compromises during coding. Type Nugget displays a collection of font styles you can use in your project that can also be edited on the right side of the project. You are free to edit the font size, kerning, spacing, and many more all in one program.

Using Type Nugget you can choose a font from a collection font styles. Image – By Author

10. Vue.js

If you are linking for a way to edit complicated javascript formats, then Vue.js^[4] is the tool that can help you build user interfaces without the level of difficulty. You do not have to hassle yourself with complex libraries to create a better-looking project through this program. It also has some plugins that can help you with single-page web designs.

Vue.js is a design tool which helps you build user interfaces. Image – By Author

Read More: What are a Few Digital Marketing Trends that You can Expect to See by 2021?

11. Hologram

If you have little to no knowledge in creating Virtual Reality projects, Hologram^[5] can help you because of its collection of 3D elements. This is done by utilizing Mozilla’s WebVR framework, A-Frame. The best part is that it comes for free on Mac. Meanwhile, an Android version is on its way.

Hologram is a design tool which helps to create Virtual Reality Project. Image – By Author

12. Launchpad

Launchpad is a program that lets you publish a website through Sketch. All you need to do is import it from Sketch without the need of creating any codes for the design. The only downside is it does not support JavaScript as of the moment. However, it can support website links, setup forms, and embed videos.

LaunchPad is a design tool which helps you publish your website through sketch. Image – By Author

13. Anime

In the age of virtual reality, CSS animations have become a big leap for most web designs and have proven to be difficult when developing them. These complicated interactions usually need a library to work. This is why Anime^[6] is a program that can help you animate components that are complex to put in your apps.

Anime is a program that can help animate complex components in an App. Image – By Author

14. CoffeeCup

If you are having trouble creating HTML and CSS for your projects, then CoffeeCup is the web design tool for you. It provides a more convenient experience when editing HTML, and also has tools that can help you with file transfer and website design. With its 47% discount on the market, you can get it at the price of 99$.

CoffeeCup is a web design tool that helps create HTML and CSS for your project. Image – By Author

15. WebFlow

Last but not least, WebFlow is not just any other visual design tool that creates a website. With this, you can have control with the final code of the output. If you also host clients through web design, you can also find its CMS engine useful.

WebFlow is a design tool which creates websites. Image – By Author

Read Next: How is User Experience Enhancement Interconnected to SEO?

Wrapping Up

Nowadays, doing your work better by managing your time well can mean more than just finishing it. Being able to work efficiently means you can utilize your time along with the resources available, making you a valuable team player.

In this article, it enumerated 15 web design tools that can assist you in finishing your tasks efficiently.

While web design seems to be a tedious task, this article should be able to help you in finding tools that can make the work a bit lighter so you can finish smarter. Some of these tools can be used while in a trial or for free which makes these tools even better.

Through this collection, we hope that web design can become less hassle in designing and coding to make sure you do your work efficiently.

The post 15 Best Web Design Tools To Speed Up Your Workflow In 2019 appeared first on Proven SEO Blog.