While it may not immediately seem obvious, even marketing tactics not directly tied to SEO can have a huge impact on performance. Take email marketing as one example: how can this possibly have any impact on or benefit for your broader SEO efforts?

Let’s take a quick look at email marketing integration – and more importantly, why it matters to SEO.

Integration Uncovers Your True Audience

Without a comprehensive understanding of who fuels your brand’s success, no strategy – whether it be SEO or email marketing – will deliver tangible results. A major problem with SEO is that it can be difficult organically to discern what exactly drives your audiences beyond their specific interests related to one or more SERPs.

With email marketing integration, you can not only collect a plethora of data but also sync it across your entire digital marketing campaign. This will allow for a greater understanding of your target audiences, making it possible to tweak content and SEO efforts to further appeal to their needs.

Integration is essential: take PieSync as one notable example. Offering integration of email marketing data for platforms such as HubSpot, Zoho, Zendesk, and Quickbook, Piesync shows that it’s easy to integrate email marketing data with hundreds of other popular brand apps and suites.

Integration Creates More Refined Content Strategies

People who have subscribed to your mailing list have taken a crucial step that most never will. By subscribing, they have demonstrated a true interest in your brand, whether it be due to prior purchases or proactively signing up for updates. These individuals in the aggregate often represent a broader cross-section of your brand’s most loyal and relevant audiences (as alluded to above).

Email marketing integration allows for the collection of data on these individuals, including (but not limited to) their preferences for content. Through trial and error, various email campaigns will unveil which types of content your subscribers find most appealing by measurement of CTRs. Open rates will also highlight what subject lines and preview text are most effective at driving clicks.

Ultimately, these findings can help further refine your headlines, titles, and specific content preferences of audiences and niches. This, in turn, can help refine your content offerings and improve your targeting of key SERPs.

Integration Can Increase On-Site Engagement

Since email marketing integration allows you to absorb a variety of datasets and integrate them successfully across all platforms and endeavors, there’s a notable improvement in on-site engagement when done properly.

Email marketing campaigns can refine their efforts to produce more relevant results, which increases the average on-page time and reduces exit rates as well. On the flip side, this integration also allows for improved optimization of content in organic search results. By improving those same metrics among visitors coming directly from search engines, additional SEO gains become possible.

Ultimately, email marketing integration is beneficial for a variety of reasons. Not only can your email marketing data help improve other marketing efforts, but those efforts can also be incorporated into email marketing campaigns to improve them as well.

Combined, these efforts can have notable effects on SEO outcomes and make it possible to maximize performance.

The post Why Email Marketing Integration Matters to SEO appeared first on Proven SEO Blog.

Email marketing is used to:

• Let customers know about a business’ product launches and updates
• Send discounts to loyal customers
• Send blog posts
• Let customers know when they leave items in their online carts
• Ask for reviews from customers after they make purchases
• Send discounts during special occasions such as holidays

Its ability to be customized to engage readers and build relationships makes it one of the best tools that are used by e-commerce businesses. Being a vital tool in marketing, it is important, therefore, to track its stats and success that one may make the appropriate adjustments and improvements.

By understanding 2019 email marketing statistics, we will know how valuable email marketing is to a business.

Here are some of the 2019 email marketing statistics:

Emails messages sent daily

Billions of email messages are sent daily by different organizations, business, and companies to their different customers. According to Statistica 2019, in the year 2017, 269 billion email messages were sent daily. It is expected that by the year 2022, around 333 billion messages will be sent daily. This shows that email marketing is growing daily. Email marketing has proved itself as one of the growing and strong forms of communication. An email marketing campaign, therefore, has very great potential.

The Widespread Usage of Email

Email marketing is an opportunity we should not miss out because currently, it is serving more than half of the world population. In 2017, for example, global email users amounted to around 3.7 billion users. According to Statistica 2022, the figure is expected to grow to more than 4.3 billion users.

In case you do business in the developed nations and the developing countries, then most of your customers use emails. Even marketing helps you to reach your customers 24 hours daily regardless of the size of your business. Even if you run a small business, it is vital to use emails to reach out to your customers.

Business Growth

Currently, email marketing serves as the main driver in retaining customers for both small and large companies. Also, emails serve to attract customers to businesses. According to Emarsys, 2019, Emails have attracted 81% of customers for both small and midsize businesses (SMBS). At the same time, they have retained 80% of these businesses’ customers.

Although there has been this hype about Google ads, organic search, paid search, Twitter, Instagram and Facebook, email marketing remains on top as far as customer’s retention and acquisition is concerned. This means that email marketing does not have a close competitor.

Open Rate

If you want to tell whether your email marketing strategies are working, then Open rates will tell you. Open rates show the number of people who open an email. The average rate at which Welcome emails are opened according to GetResponse 2019 is 82%. With such a high open-rate, you can use it as an advantage in growing your audience when you are building your email campaign. You can do this by, for example, slipping in some important information about your product or service that you would like your audience to be aware of in the welcome email you want to send to them.

Email Personalization

As we have earlier seen, the average open rate of Welcome emails is 82%. Personalization increases the open rate by 10%. This should, therefore, trigger you to customize your welcome emails by including individual customer’s names in greetings and subject lines. Or you can also personalize the businesses’ or companies’ names or a subject of interest.

Abandoned Cart Emails

An abandoned cart email is simply a follow-up email that you send to your customers or someone who added an item or items in their online cart, checked out some of the items and probably forgot to purchase some of the items. Many people have been found they add items in their online carts and later leave without purchasing the items. You can retrieve the customers to your business by sending them the abandoned cart emails. Omnisend 2019 showed that sending an abandoned cart email results in 23% of a customer coming back and making an order. This is good at perfecting and boosting your revenues.

Interactive Emails

It is vital to make sure that the emails you send to your customers are engaging. Interactive content other than regular newsletters is yielding better results. Adding videos and animations, for example, makes the customer get more interested in an email. According to Martech Advisors 2019, sliders, GIFs, collapsible menus and videos increase click rates by 300%.

Summary

As we have seen, over 4.3 billion users use emails, 260 billion email messages are sent daily; email plays a critical role in small businesses. The average open rate of welcome emails is 82%, ETC.

All businesses should, therefore, use email marketing as it boosts revenues.

The post Email Marketing Statistics for E-commerce 2019 appeared first on Proven SEO Blog.

E-mails can help you in staying connected with prospects and customers across diverse geographies.

Following are 15 email marketing tips for small businesses:

1) Easy registration

Don’t be hungry for more information. Ask limited information from people wanting to register for your business emails. Avoid asking too much and unnecessary information.

2) Provide perks

If you want to make a mailing list in no time, experiment by providing perks for registration. Try to find what entices your prospects the most and pitch on that. You can offer discounts, free merchandise, coupons, gift cards, event tickets, lucky draw or other benefits to people who register.

3) The position of registration box

Do not position your registration box in such a way that it is lost in the clutter. Place it appropriately so that it is clearly visible to the website visitors.

4) Inform About the Content

Tell your subscribers in advance about the kind of content to expect from your business. This will help them in making an informed decision with reduced chances of unsubscription.

5) Customize the Emails

Tailor your emails so that they fit into your prospect’s requirements. Do not sell products that are unrelated to your prospects this will result in wasted efforts. Instead of sending a generalized mail to everybody, you can send product-related emails to people who showed interest in it during their site visit.

6) Combine Text with Images

Your email’s text should be easy to read and understand for everybody. A good email is a combination of text and images, use infographics wherever possible. Do not stuff mails with text, as long texts need more reading time, stay precise and to the point.

7) Use Social Media

Use your social media pages to generate email subscriptions. You can ask your followers on Facebook, Instagram, LinkedIn, etc. to subscribe to your company emails and also explain the perks of doing so.

8) Mailing Frequency

Maintain a decent mailing frequency, do not send too many emails frequently. If you promised to send a weekly mailer do not exceed that limit.

9) Mobile Friendly

More often, E-mails are read on mobile, so make sure to create mobile-friendly e-mails. Before making your E-mail campaign live, test it on various devices.

10) Monitor Performance

You should not ‘set it and forget it’, but once you run it, monitor the campaign performance (email open rate, click rate, unsubscribe rate, conversion rate etc.), measure results against set standards, make changes and launch it again.

11) Be Persuasive

The aim of your E-mail campaign is to get conversions and not just visits. Enrich your E-mail with a strong subject line and a persuasive body copy. Don’t sound like every other mail in their inbox, you want them to purchase, so put your best sales pitch up in the email copy.

12) Sufficient information

Writing too much text is bad, but writing too little is also not good. Incomplete information will not make your potential buyer motivated to buy. For example: If you are a business magazine, make sure to provide all necessary information about subscription process in your E-mail.

13) Ask for Verification

This step in Email marketing ensures that your e-mails are heading to authentic addresses. Focus on building a quality mailing list rather than increasing the number of E-mail contacts. Ask for verification from subscribers to avoid mailing to inactive accounts.

14) Test Your Emails

Before shooting an E-mail campaign, test various variants of E-mails. You should try options of mail text, subject line, time of sending, incentives and mail images. Measure results on a small number of subscribers and then launch the full-scale campaign.

15) Promote Social Media Links

It is always good to connect with prospects in multiple places. Promote links to your social media pages through E-mails. Ask subscribers to connect with you on Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

16) Make it Personal

Spend some time and customize the messages that go out with each email. Try to make the registration process easy and inform the users what is happening at each stage.

17) Do A/B Testing

Monitor the performance of email marketing with several tests to find out which email marketing outreach strategy works for you better.
For example –

• 1. You could check for the best time and date that have high conversion rate
• 2. Singup Box – The position of the sign up box in the email to have more clicks.
• 3. Check which email works for you best, plain emails or the emails with text, heading, images, italic font size etc.

We hope that the 15 Email marketing tips for small businesses discussed in this blog will help businesses in running a matured E-mail campaign.

The post Email Marketing Tips: Helping Guidelines for Small Ventures appeared first on Proven SEO Blog.

That’s quite a lot of emails when you think about it.

Those emails are sometimes sent to people we don’t really know very well or haven’t even built a connection with.

Cold email outreach, whilst it may come across as annoying and receiving/sending potentially unwanted emails, it can be a success.

In this article, I’ll be sharing a few examples of email outreach and will include some key takeaways and explain how they were effective, and what key points you need to think about when drafting up your outreach emails.

I recently received an email from Sara Daugherty, a fellow marketer. She noticed I shared an article on my Twitter account and decided to send an outreach email mentioning the CEO of the company she works at publishing a similar article that expands on the points in the original article I shared.

This outreach email has been drafted together quite well, not only has she mentioned the original article and the fact that she thinks myself and my followers will enjoy it, but she’s also asked me to reply to her in order to receive the link to read more and share it – rather than just link dropping.

Key Takeaway: Think about how you can help provide value to the recipient and their audience. Ask the recipient if they’re interested to receive the link to the article or piece of content, don’t just send it.

Another good example of an outreach email is this one from Sofie Nelen, Digital Marketer at Survey Anyplace.

Sofie’s main reason for reaching out to me was due to this blog post I published. She’s emailed to see if I would be willing to include her survey tool in an upcoming blog post.

Usually, that kind of emails suck… They aren’t put together well, and I doubt they’d have much success. Sofie’s email, however, did grab my attention, and I did get in touch with her.

She’s covered why she’s emailing me in the first part of the email, then she continued giving me a compliment about the tools I included, and lastly asked if I’d be happy to include their tool in an upcoming blog post.

Sofie then began to list the reasons as to why this tool should be included – stating interesting quick points about the tool, not taking up too much of my time.

After all, time is very precious to us all, nobody wants to be wasting their time reading an outreach email that’s too long and won’t provide value.

Key Takeaway: Mention why you’re outreaching at the start of the email. Provide a compliment about the article/content.

4 Key Points for Outreach Emails

So as you have seen from the above examples, email outreach can be a success providing you have a clear strategy on how you go about it.

Businesses use email outreaches for various reasons, some of these include sales emails, guest blogging opportunities, backlinks for SEO, etc.

Below are 4 points you want to keep in mind for when sending outreach emails.

• Don’t use a template – always customize your outreach emails. Make them personalized. Talk about something they’ve recently shared or something of interest that shows you aren’t just selling to them.
• Stay on top of trends – like mentioned above, it’s important you make your emails personalized. You should stay on top of trends in your industry and mention about latest trends as long as it ties back to your product or service you provide. This will also portray you know what you’re doing and are very always up-to-date in the industry.
• Add some creativity – don’t just make them general emails. Make them a memorable email. Add some creativity to it, make it one to be remembered and make them feel like you’ve put time and effort into it not just sending out a bunch of emails with no personalisation or creativeness. Think about adding suitable images or a personalized video.
• Keep it short- while the above tips might bulk out your email a little more, try your hardest to keep them short and to the point. Especially the main reason as to why you’re emailing them. No one wants to receive a long cold email; I doubt they’ll even read past the first paragraph.

The post Email Outreach: What is it? & 4 Key Points to Remember appeared first on Proven SEO Blog.