SEO experts spend time speculating about what Google wants.

It’s true.

They write in forums, Facebook groups, and LinkedIn groups, for example, about how to achieve dominance on Google.

I can tell you what Google wants:

Many links pointing to your site and quality content.

Is this post over?

No!

Quality content is easy to come up with.

If your company can afford a team of professional writers or to outsource to freelancers, this part of the SEO equation is a piece of cake.

The more difficult part of genuinely mastering SEO and getting links to your site involves others.

According to Google, other people need to link to your site for your visibility in search engines to rise.

They can’t be any people. They have to be people with such quality websites, such a high Domain Authority score, that your Domain Authority will rise, and in turn, your search engine visibility.

Is this post going to tell you how to build links to your site from just anyone?

No.

This post will tell you how to build links to your site from marketing influencers.

How To Build Links To Your Site From Marketing Influencers

1. Mention influencers in your posts. Let them know you mentioned them either in an email or through Twitter. Ask them to retweet your post. If they do, and your traffic improves, this could favorably affect your SEO rankings.

If you need to, create content around long-tail keywords that influencers are associated with.

If there is low competition for readership on the internet, you’ll boost your SEO by boosting traffic as well as beating the online competition.

2. Guest post for influencers. Make sure you’re allowed a link in your bio back to your site.

3. Create link-worthy content that influencers will want to share with their audience. Influencers shared my expert round-up interview with readers on Quora.com.

4. Include the influencer in an expert roundup interview or individual interview. Many influencers will list the interviews they’ve been included in on their About Me page and link to your site.

5. Ask the other participants of the expert roundup if they would link to the post. You’ll build links to your site from them as well. Odds are probable that many will agree.

6. Spend time where influencers spend time. Influencers spend time in many places online: Reddit subReddits, Facebook groups, forums for serious bloggers and marketers. Of all these places, I’d recommend LinkedIn. Several LinkedIn forums include marketing; some are exclusively devoted to digital marketing.

You can engage with the influencers by commenting on their posts. You’re also allowed to leave your own link in LinkedIn forums. This will build your Google power and let other influencers learn about your content that way in case they want to cite your work in a post and link to you.

7. Build relationships with the influencers in other ways. For example, share influencers’ tweets on Twitter. When they want to conduct an expert roundup, they may remember you. If they include you, you’ll get a link from their authority site.

8. Comment on influencers’ websites. Not only will it further let the influencer learn about you, but you’ll get a link to your site from their blog. Check to see if the influencer has Comment Luv. Links from sites with Comment Luv will provide more “Google juice” than those without.

9. Collaborate with influencers. Remember Google’s second request? You need to create quality content. Marketing influencers know how to do this. They’ve already mastered the art of storytelling in order to enhance marketing copy.

In addition to pleasing Google with your awesome content, the marketer should link to your site in the byline of the content as a co-creator. Another reason to partner with a marketing influencer relates to a third criterion Google likes.

Google likes to show search engine users posts with a variety of media. Video combined with text definitely qualifies. Many marketing influencers often post videos.

10. Write a testimonial for an influencer. Marketing influencers will convince consumers of their authenticity with testimonials. Linking to you will provide credibility to your testimonial. They should rush to publish your testimonial on their website.

11. Now that you know how to build inbound links to your site from marketing influencers, you need to know which influencers to choose.

This article already explained you need to pick influencers from websites with a higher Domain Authority ranking than yours.

If you go to Hubshout^[1], put in the name of the influencer’s website, and you’ll discover their Domain Authority ranking. Hubshout even allows you to compare several websites at the same time.

Read More: 9 Best Successful Influencer Marketing Trends of 2017

In conclusion

Many articles explain how to build links. This post explained how to get inbound links from influencers who have high authority sites. Getting a link from a site higher than yours will improve your SEO.

A link from a high-authority site such as an influencer’s site will definitely boost your SEO and ultimately search engine traffic and sales.

Link building is not a tip. It is an art. If you follow the steps in this article, you will have mastered it.

The post Insider’s Guide To Build Links To Your Site From Marketing Influencers appeared first on Proven SEO Blog.

Recently someone called me a “micro influencer.”

Was I being flattered or insulted?

The term sounds like an oxymoron, a contradiction in terms.

“Micro” means small and therefore sounds insulting. However, to be called “an influencer” is the height of complimentary.

This article will explain the difference between micro influencers and macro influencers and explain which is better.

What Is The Difference Between Micro And Macro Influencers?

Are you into the numbers game? That’s how you’ll discover who is a micro influencer and who is a macro influencer.

Micro influencers have anywhere between 1,000 and 999,999 followers.

Macro influencers have 1 million followers or more.

These are internet followers. They could follow the influencer on social media, their blog, or their website.

Why Micro Influencers Are Better For Marketing Than Macro Influencers

Should we even care about the difference between micro influencer marketing and macro influencer marketing? Does the difference even matter?

My answer is a resounding “Yes.”

1. Micro Influencers Are Better For Marketing Since It’s Easier To Generate Links From Them.

If you are a blogger or a marketer, you need links from people with strong Domain Rankings. Getting these links to your site will boost your SEO and get your products and services visibility in search engines.

Both types of influencers have those rankings or they wouldn’t be considered influencers.

In order to have any hopes of getting a link from influencers, you need to cultivate a relationship with them.

Who are you going to try to build a relationship with the micro influencer or the macro influencer?

Macro influencers have far more followers than micro influencers. They need to respond to comments from their followers, arrange webinars for them, coach them, thank them for links and social shares…

Micro influencers are still influencers. They still have a decent Domain Authority ranking. If they link to you, your SEO will still increase.

Of course, a link from a macro influencer will be more beneficial, but they may be too busy to even answer your email requesting the link.

Therefore, a link from a micro influencer is better since you may not even get a response about a link from the macro influencer.

2. Micro Influencers Are Better For Marketing Since It’s Easier To Generate Social Shares From Them.

I have frequently linked to social media influencers in my articles. I’ve shared the articles with them on their social media site of influence and asked them to share.

In contrast, content creators have often emailed me asking me for social shares. I’ve actually seen templates designed for the purpose of emailing the influencer to ask for social shares.

In my opinion, this isn’t necessary since it’s easy to request social shares on social media sites.

Look: When I want to request a link from an influencer this is what I write on Twitter:

[a short blurb about my article, the link to my article, “Please Retweet,” feat @the influencer’s Twitter name]

This accomplishes several things. First, there is no extra effort or time involved since I’d promote my article on Twitter anyway. Next, research shows if you spell out the words “Please Retweet,” you’re more likely to get retweets.

Also, by reading this, the influencer learns that I’m looking for retweets. Finally, all the influencer has to do is click the retweet button. There’s not the time involved that responding to my email would take and then sharing on Twitter. Twitter notifies me that they’ve retweeted my articles so they don’t have to write me back to tell me.

I’ve done this with micro influencers and macro influencers. I find this technique effective with the micro influencers.

First, the macro influencer often doesn’t respond, or they’ll just click the “like” button and not retweet. Once, an underling in a company with a great many Twitter followers explained he wasn’t allowed to share my article.

As I indicated, I’ve never had a problem with micro influencers. On the contrary, I’ve formed relationships with them in this way on social media sites. They have become my social media followers and many have even guest posted for me.

If you follow these techniques with the micro influencers, your social shares will increase and so will your reach. As your exposure grows, your email list will grow and you will experience greater marketing success.

3. Micro Influencers Are Better For Marketing Since They Try Harder.

Micro influencers aren’t macro influencers yet. They still are trying to try to enter those bigger leagues. For this reason, their content is often higher-quality than macro influencers. The latter group has already “made it” and often are content to rest on their previous successes.

This extra effort may include being visible on new social media sites or trying cutting-edge techniques.

Your brand will thrive if you’re affiliated with influencers with innovative strategies.

4. Micro Influencers Are Better Since The Engagement On Their Social Media Sites And Website Is Higher.

People who follow macro influencers realize they won’t have time to write them back, so they often don’t even bother to try to comment on their posts or ask questions when confused. For this reason, many macro influencers have resorted to putting chatbots on their sites. Yet, many people find these automated greetings offensive.

5. Micro Influencers Are Better Since It’s Easier For Brands To Work With Them.

Do you know that Instagram influencers have so many followers they can charge $75,000 per Instagram post?

Knowing this, brands on a tight budget won’t approach those influencers. Therefore, micro influencers actually have a better chance of monetizing.

Read More: Micro Influencer Marketing Is the Next Big Thing in Digital Marketing

Wrapping Up

In conclusion, now you know the answer this article’s introduction posed: Is being called a “micro influencer” an insult or a compliment? Clearly, the person labeled me with a complimentary term. I may not have one million followers, but I’m happy to be a micro influencer.

The post Why Micro Influencers Are Better For Marketing Than Macro Influencers? appeared first on Proven SEO Blog.

Notice I used the plural. You try and try again to get your marketing strategy right.

As they say, “You have to kiss a lot of frogs to find a prince.”

But, what if you didn’t? (I don’t mean kiss frogs.)

What if you didn’t have to try and try again? What if you could get your content marketing strategy right the first time?

This post will explain how to get your content marketing strategy right the first time and never have to revamp again.

Strategy 1: Link Building

Link building is as important as ever for the same reason it’s always been important. Google believes your website has quality content if other people link to your website pages. The more links you have to your content, the higher the likelihood you’ll get visibility in search engines.

How To Drive Links To Your Site:

• Create stellar content consistently so people will want to link to you. Consistent publishing tells Google you have an active website. Do you have a team? Great! Creating quality content consistently takes time. Help each other.
• Work with other marketers and ask them to promote and link to your content, and you’ll do the same for them.
• Ask companies you’re creating content for to link to you. This will boost your ability to be found in search engines which helps the companies who’ve retained you.
• Offer a blogger compensation for publishing your link in their content. Make sure you tell them what the anchor text should be.
• Create links to your other relevant content.

Note: To let Google know your content is important, bold the anchor text, which should be your focus word, on your website page.

Strategy 2: Promote Your Content

80% of your efforts should be directed toward promoting your content.

• Ust Instagram. Today, most brands are promoting on Instagram.
• Involve the community. Brands encourage community members to send pictures of themselves using the product on sites like Instagram. They add the brand’s hashtag to the caption so everyone can find each other. Your marketing campaign results in the feel of a party.
• Interview an expert in your industry. If they share the interview on their website, you get a link. Industry leaders generally have pretty strong domain rankings. A link from them will help your rankings at Google.
• Are you a blogger? Many bloggers actually invent a hashtag for themselves which they use to promote their content on social media. This helps with branding. The hashtag becomes associated with the blogger’s brand. Brand awareness helps you stay in the forefront of potential visitors’ minds.
• Buy Facebook ads. Using Facebook ads to get the word out about your content is so successful the strategy is becoming commonplace.
• Promote in Facebook groups designed for promoting your product or service. Make sure you mention any discounts you’re offering.
• Remember the not-so-mainstream sites that allow promotion for serious content marketers. These sites include Kingged, Inbound, and BizSugar.*

Strategy 3: Use Google Analytics

Before you start your social media promotion, you should determine on which social media sites you’ll find your target audience.
Step 1: Go to Analytics.Google.com
Step 2: Click Acquisition/All Traffic/Channels.
Step 3: Scroll down and click “Social.” You will see which social media sites are sending you visitors.

Notice: You can change the date range. As you can see, a one-week view is the default. This may not be enough to give you a comprehensive view of which social media sites are sending you traffic.

Google Analytics Can Offer You Other Important Metrics As Well.

Knowing which pages most interest your site visitors is crucial in understanding your target audience. Replicate content that interests them.

How To Know Your Best-Performing Content:

Step 1: Go to Analytics.Google.com^[1].
Step 2: Scroll down to “Which pages do your users visit?”
Again, feel free to change the date range to get a more thorough idea of which content most interests your website visitors.

Strategy 4: Generate Social Shares

Having your article shared also help you get your website visibility in search engines. Google likes active websites. Active websites are frequently shared.

• Offer your email list members a discount code or free item for sharing your content.
• Incorporate influencer outreach. Try and incorporate the name of an influencer into your content. Send the influencer the link to your content either through email or Twitter and ask them to share.
• Host a giveaway. People who’ve shared your content can be entered. Rafflecopter^[2] helps content creators host giveaways.
• Include a Call to Action that asks people to share. Vary your CTA with each article. Also, you should tell people why they should share. For example, “Please share so other people discover the benefits of… ”

Strategy 5: Generate Comments

As mentioned above, Google likes active websites. Active websites have a high engagement rate which is revealed by many comments.

• Offer your email list members a discount code or free item for commenting on your content.
• Host a giveaway. Only people who’ve commented are entered.
• Include a Call-to-Action and ask people to respond in the comment section. Perhaps ask them how they plan on using your product or ideas? Other website visitors will be more inclined to use your products or tips since many people read the comments left on website pages.
• Respond to comments consistently. This will create a positive feeling about your brand. If you’re not able to respond in a timely manner, consider placing a chatbot on your site who can greet and respond to your visitors immediately.

Strategy 6: Use Artificial Intelligence In Your Email Marketing


Make sure the subscribers on your list know about your articles.
Use technology that exists today to increase your email open rates:

• Email services like MailChimp will send your emails at an optimal time. This service comes with paid plans. Make sure to select that option.
• The SendPulse Email Service uses push notifications. Push notifications are so trendy today people are used to receiving them. People don’t get annoyed because they select to receive the push notifications.

Read More: Why SEO Audit Is Mandatory For Your Website?

Wrapping Up

In closing, a solid content marketing plan doesn’t form automatically. If you use these tips as an action plan, you will see results from your content marketing efforts.

Related Reading:

This is Why You Should Promote at Kingged
17 Ways Inbound.org Will Make You a Better Blogger
7 Reasons Why BizSugar Will Make You an Awesome Blogger

Image Credits
Feature Image Credit: Shutterstock.com
In Post Image Credit: Shutterstock.com & www.chrisvanpatten.com

The post Try These 6 Content Marketing Strategies To Never Revamp Again appeared first on Proven SEO Blog.

]]> https://www.provenseo.com/blog/content-marketing-strategies.html/feed 0 https://www.provenseo.com/blog/seo-hacks.html https://www.provenseo.com/blog/seo-hacks.html#respond Wed, 01 Nov 2017 12:43:01 +0000 https://www.provenseo.com/blog/?p=710 Do you want to know a frequently asked question on the popular question and answer site Quora.com? “How do I get traffic to my blog from search engines in such a competitive market?” Does having search engine users click your link sound impossible considering the competition on the Internet today? Boosting your search traffic is … Continue reading "10 Best Tips For SEO Hacks To Get Higher Rank On Search Engines"

The post 10 Best Tips For SEO Hacks To Get Higher Rank On Search Engines appeared first on Proven SEO Blog.

]]> Do you want to know a frequently asked question on the popular question and answer site Quora.com?

“How do I get traffic to my blog from search engines in such a competitive market?”

Does having search engine users click your link sound impossible considering the competition on the Internet today?

Boosting your search traffic is definitely possible. Actually, if you follow these tips for SEO Hacks, you can easily boost your rankings in search engine results pages (SERPs).

Best Tips For SEO Hacks

1. Create Content Search Engine Users Are Interested In Reading. Check with Buzsumo.com^[1]and Google Trends^[2] to see what topics interest search engine users. You can build on the popularity of those posts by creating better content.

2. Use Free Tools To Help You Find Keywords. These should be keywords with high search volume and low competition for internet readers. Many free tools^[3]exist if you are operating on a tight budget. I recommend KW Finder^[4] and SEMrush^[5].

3. Use Paid Tools To Help You Find Keywords. If you do have a budget, Ahrefs.com^[6]is the best in the world. Their reputation precedes them. Any SEO metric you could ever desire can be found at Ahrefs. Ahrefs updates analytics in real time.



4. Adjust For Commercial Intent Keywords. Since voice search^[7]tools like Google Now have been developed, search engine users are speaking their requests instead of typing them. For example, someone might ask, “How do I find free longtail keyword tools?”

5. Use Longtail Keywords. After reading the last tip, you can see that the keywords you use to tag your posts need to be longer. Content creators now tag their posts with keyword phrases. Keyword phrases at least 4 words long are considered “longtail.” “Free longtail keyword tools” is considered a longtail keyword.

6. Avoid Keyword Stuffing Years ago, content creators would be so determined to get their content found on Google and other search engines, they would “keyword stuff.”

The content did not read naturally since every few words the keyword could be found. Content creators did not care as long as they boosted their search engine rankings. However, Google cared.

Google wants to show quality writing to its users. Today, Google will penalize you for “keyword stuffing” by putting you lower in the results pages. An important question is how much is too much? The more words in your post, the more your keyword can be found. I recommend the plugin Yoast SEO.

It will give you the green go-ahead light if you have not overly stuffed your post with your keyword. Yoast SEO is a free plugin.


7. Vary Your Keywords In Your Subheads.One way to boost the probability of having your posts found in Google’s SERPs is by putting your keyword in your subhead. However, content creators have tried to avoid “keyword stuffing” by using LSI Keywords.

These are synonyms for the keywords. Google’s bots have an easier time understanding your content when they crawl your posts if you use synonyms for your keywords.

8. Optimize Your Post And Pictures With Your Keywords. Tag your post with your keyword. You should put your keyword in the following places: near the front of your headline, in your URL, in the first 100 words of your post, in the last sentence of your post, in your meta description, and in your image tags.

You can and should put your keyword in your Heading 2 if you have not used your keyword so often you might be guilty of “keyword stuffing.” If so, then use a synonym for the keyword in your Heading 2.

9. Make The Article Headline And SEO Headline Different. Your goals are at odds. Your goal is to have a clickable headline– a headline so enticing people will want to click your link to read your headline. However, you have another goal– to have Google show your post to its users. These two headlines can vary.

For example, my post about 50 optins website creators can offer their readers in exchange for signing up had the following headline: How to Easily Get New Followers with Optins: an Update. According to the CoSchedule Headline Analyzer^[8], people would be likely to click my headline.

However, I needed my keyword Optins near the front so the post would be found in search engines. I made the SEO title: Optins: How to Easily Get New Blog Followers: Update.



10. Make Your Post At Least 2,000 Words.Google views in-depth content as quality content and is more likely to show your detailed content to its users. Creating in-depth content further increases your chances for boosts in search rankings.

People like to link to guides and other in-depth content. Links to your site tell Google and other search engines your content is quality and they will be more likely to show your content to their users. This technique is called “off-site SEO.”

Read More: Google Voice Search To Bring About The End Of SEO?

Bonus Tip: Improve on your successes. Check websites like Hubshout.com^[9] to find your positions in search engines. Use different keywords for similar content. In this way, you can rank for many articles about the same topic.
.

Takeaways

• Use keywords that are high in interest but low in competition for readers.
• Tag your post and images with those keywords.
• Avoid keyword stuffing through such techniques as using LSI Keywords.
• Create in-depth articles such as guides and tutorials.

Wrapping Up

In closing, you can use these tips as a checklist. Visibility and ultimately sales can be yours if you follow these hacks.

The post 10 Best Tips For SEO Hacks To Get Higher Rank On Search Engines appeared first on Proven SEO Blog.

]]> https://www.provenseo.com/blog/seo-hacks.html/feed 0 https://www.provenseo.com/blog/instagram-marketing-tips.html https://www.provenseo.com/blog/instagram-marketing-tips.html#respond Fri, 29 Sep 2017 06:31:49 +0000 https://www.provenseo.com/blog/?p=642 Are you aware you can use the power of Instagram to market your products and services? Instagram marketing is easy, free, and quick. Instagram marketing is also a common form of advertising. This is not surprising when you consider recent statistics[1] that show 700 million people actively use Instagram. That number continues to climb. Don’t … Continue reading "5 Potent Tips For Successfully Marketing On Instagram"

The post 5 Potent Tips For Successfully Marketing On Instagram appeared first on Proven SEO Blog.

]]> Are you aware you can use the power of Instagram to market your products and services? Instagram marketing is easy, free, and quick. Instagram marketing is also a common form of advertising.

This is not surprising when you consider recent statistics^[1] that show 700 million people actively use Instagram. That number continues to climb.

Don’t believe me? I typed #offers in the Instagram search bar, and 451,390 offers came up. Don’t worry, by the end of this post; we will have you beating the competition for consumer attention.

This post will teach you

• How to get Instagram followers.
• How to use photos with hashtags so interested consumers can find you.
• How to follow a strategy in order to minimize your competition.
• How to create a sense of urgency with your videos so you can use Instagram for marketing.
• How to monetize using Instagram.

How to Find People Interested in Your Content?


Your success on Instagram lies in the power of hashtags. Type relevant hashtags into the search bar. The top posts labeled with that hashtag will come up.

Keep liking those posts. As with any social media site, commenting will help you generate interest along with clicking the like button.

How to Get Interested Consumers to Find You?

Think of how quick and easy this is. On other sites, you need to follow people to generate their interest and hope they will follow you back.

Not on Instagram. Simply put as many relevant hashtags as you can think of into your caption, and you’ll generate interest. How many is too many? Instagram allows 33 hashtags in each caption.

How many Instagram followers does it take to monetize? I have readers that monetize using Instagram. One has over 1,000 Instagram followers; the other has over 34,000.

Consider using a strategy in order to generate more competition than other marketers posting photos and videos about the same content

Strategies



• Type your offers into the Instagram search bar. To figure out the number of photos posted on a specific hashtag, simply type the word you’d like to use as a hashtag into the search bar on Instagram. Then check the number under the hashtag. This number tells you how many photos using this hashtag are currently on Instagram. The fewer the number, the less competition you have.
• Use tools which show you your Instagram analytics. For example, SocialBakers^[2] is a free tool which will show you your most liked and commented on posts. Knowing this information will enable you to replicate this content to achieve the same kind of interest from your audience in the future.
• Use other sites like Top Hashtags^[3] to find out where your consumers’ interests lie.
• If ever you don’t understand the meaning of a hashtag, no problem! Other sites like TagDef^[4] exist which can define hashtags for you.
• Many sites use Instagram to establish their brand. Instagram is ideal for this due to the visual nature of the site. Instagram is known for their engaging filters. If you use the same two filters for all your posts, your brand will be recognizable on Instagram.
• How to Make Sure Consumers Can Contact You: Put your website link or your contact link in your profile. In your captions, include a Call to Action telling users to go to your profile where they can find a link to your site.

How to use videos for instagram marketing?


The way to effectively market is to create a sense of urgency in the consumer. Since the offer won’t last long, the consumer better act fast.

Instagram is perfect for this type of marketing

The site has a feature called “Stories.” Stories only sit at the top of Instagram for 24 hours. Everyone who follows you will only see your content for 24 hours.

They will rush to click knowing it’s time-sensitive. These stories are prominently displayed at the top of all your followers’ Instagram feeds and will stay there until the 24 hours elapse.

Although your “story” goes away in 24 hours, you will be able to see in real time how many people are watching your video.

How to Use Instagram for Monetization?


Make a business account on Instagram. Setting up a business profile is free. Make sure your link is in your profile.

Setting up this account will allow you several perks others don’t have. For example, you will be able to see detailed analytics about the success of your marketing campaigns.

Also, you’ll be able to create an ad. Make ads displaying your products or ads of consumers using your products happily.

Engage your followers by having them also post pictures of your products or videos of them using your products.

Make sure the photos you post are so visually appealing, they grab users’ attention.

Another way is by sharing special promotions or coupons to get your followers involved in a contest and turn those leads into sales.

Read More: 5 Ways Of Using Facebook Live To Escalate Your Social Media Engagement

Takeaways

• Boost your follower count.
• Use photos with hashtags in the caption, so interested consumers can find you.
• Follow a strategy in order to minimize competition.
• Create a sense of urgency with your videos by using “Stories” and having your offer disappear in 24 hours.
• Follow other methods of Instagram monetization.

In closing, Instagram offers marketers a great deal of potential. Considering the site is gaining in popularity, that potential is on the rise.

When surveyed, 60% of consumers reported finding new products on Instagram. One-third of the stories viewed are from businesses. According to statistics^[5], over 1 million companies advertise on this popular site. Now that you know these 5 tips, so can you.

To be a successful marketer, you need to go where your audience goes. Since 700 million people are going to Instagram, you should go there too. What are you waiting for?

Image Credits
Featured Image: Shutterstock.com
In-Post Images: Shutterstock.com, theverge.com/, giphy.com/, annexcloud.com/

The post 5 Potent Tips For Successfully Marketing On Instagram appeared first on Proven SEO Blog.

]]> https://www.provenseo.com/blog/instagram-marketing-tips.html/feed 0 https://www.provenseo.com/blog/free-video-marketing-tools.html https://www.provenseo.com/blog/free-video-marketing-tools.html#respond Tue, 19 Sep 2017 05:56:16 +0000 https://www.provenseo.com/blog/?p=604 Do you know what makes an effective marketer? Someone who is able to reach their audience wherever they are. In order to figure out where your audience is on the internet, you have to be able to think like they do. How are baby boomers getting their information? They are still accessing information by reading … Continue reading "Best Free & Interactive Video Marketing Tools For Effective Marketing"

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]]> Do you know what makes an effective marketer?

Someone who is able to reach their audience wherever they are.

In order to figure out where your audience is on the internet, you have to be able to think like they do.

How are baby boomers getting their information?

They are still accessing information by reading the traditional written word.

How are millennials accessing their information?

By watching videos.

To be effective, you need to appeal to everyone in society not just segments of the population.

Videos are a great tool for social media marketers since the videos are sent to social media sites. Here people share them and comment on them increasing your reach.

However, content marketers who have traditionally relied on blog posts to market their products and services often feel intimidated when it comes to producing videos.

This article will share six tools you can use to make videos, still get out your message, and appeal to all age groups. You will even save money since all these tools are free.

Free Video Marketing Tools

1. Animoto



Animoto is an excellent tool.

After indicating you want to make a marketing video, a storyboard appears on the screen. You plug in your photos, logo, and information to the storyboard.

Here you see Animoto’s dashboard. You can customize your video to match your brand.

Many choices for customization are available to you such as style, design, filters, and music. I chose colors that matched my brand.

Animoto has an “increased legibility” function so your writing is visible over the pictures you upload to be used in your video.

You can even make a voice recording over the video so give information the video doesn’t provide.

Once you publish your video, you have options for sharing. You can embed a generated code into your website or share on a variety of social media sites such as YouTube and your business’s Facebook page.

Animoto is free to use, but you will see the company’s watermark on your video. Pricing plans start at $8.00 per month if you want to make videos with your brand on them.

2. Lumen 5



Lumen 5 works in much the same way as Animoto. In contrast to Animoto, a big difference is the content. After publishing your information, you upload a link to Lumen 5. You can pull from your content that appears on the screen.

Another big difference is the time it will take for you to make your videos going forward. It takes no time at all! The reason is the Lumen 5 company makes your videos for you each time you publish new content on your website.

You see, when you sign up for the service, you state your RSS Feed. This is how the Lumen 5 company makes your videos.

Would you like to see an example of a video Lumen 5 made?

3. Periscope

Periscope is a free app for the iPhone or Android people use to make live videos. The app streams your videos in real time.

Once your customers know what time you are planning a live streaming presentation, your audience will grow and so will your business. Research reveals that people would rather watch a Live Streaming Video than recorded video.

Since Twitter purchased Periscope, you can only stream your Periscope video on Twitter.

How to get your Periscope video on Twitter?

Once you’re connected to Twitter, on iOS, go to the Broadcast tab and tap the Twitter icon above Go Live.

4. Facebook Live



Facebook Live is Facebook’s response to Twitter’s Periscope.

Since Facebook is already boasting over 1 billion users, and live streaming has taken off in popularity, you can imagine how well your live streaming videos will do on Facebook.

When you log into Facebook, you will find Live Video listed under “Explore.” Click “Go Live” to activate the camera.

Note: There are no do overs with Facebook Live. Make sure you get what you want to be recorded the first time.

5.SnapChat



Snapchat is a popular free app.

Snapchat originally started by someone who didn’t want photos of his inappropriate activities to stick around too long.

Today, people have the option of having their photos and videos stay indefinitely or vanish in under 10 seconds.

Your videos will play over and over until the person watching clicks away.

People can respond to your videos but their responses are not made public. Only the people you share the videos with can see them.

How to Use Snapchat to Make Videos?

On your phone, go to the Snapchat app and make an account. Allow Snapchat to access your photos and microphone. Press and hold the large button at the bottom. It will turn red indicating you are making a video.

Click save so your video saves indefinitely. Send to people in your contacts.

6. YouTube



Despite the popularity of live streaming services like Facebook Live, YouTube is still the most popular recorded video site. However, YouTube recently began live video streaming as an option as well.

YouTube announced they had 1 billion active users in March of 2013. The number has certainly grown since then. It’s been estimated that half the people on the planet use YouTube.

That’s quite an audience for your videos!

A whole culture was born sprung off the popularity of YouTube. Now we have YouTube stars who are able to monetize based on the number of followers they have.

People don’t just have videos on YouTube, they have channels. When you publish a new video, people who have subscribed to your video are notified.

Like any social media site, people can vote Thumbs Up or Thumbs Down for your video as well as share your video and comment.

YouTube is an app as well as a website.

When you make videos with your phone, you can send them to YouTube and upload them that way.

If you are using your phone, after making the video, click the “send” button.

If you are using the YouTube app, click the camera.

You can also upload videos directly from your computer.

Conclusion

In conclusion, in addition to being a more effective marketer by appealing to younger generations, you are helping your SEO. People stay longer on your website when they watch your videos. This decreases your bounce rate and helps your search engine rankings.

So, what are you waiting for? Hop on the bandwagon and start making videos with these tools today.

Image Credits
Featured Image: Shutterstock.com/
In-Post Images: makeuseof.com/, lumen-app.com/, behindthelenscap.nl/, pereless.com/, youtube.com/

The post Best Free & Interactive Video Marketing Tools For Effective Marketing appeared first on Proven SEO Blog.

]]> https://www.provenseo.com/blog/free-video-marketing-tools.html/feed 0 https://www.provenseo.com/blog/marketing-tools.html https://www.provenseo.com/blog/marketing-tools.html#respond Tue, 29 Aug 2017 13:12:38 +0000 https://www.provenseo.com/blog/?p=500 Today is the best time to be a marketer. After all, you are living in a day and age of automation. Marketing tools exist to save you time and boost your productivity. These 5 tools will do just that, and most of them are free. If you are looking to save time and operating on … Continue reading "5 Time-Saving & Productivity Breakthrough Marketing Tools To Use"

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]]> Today is the best time to be a marketer.

After all, you are living in a day and age of automation.

Marketing tools exist to save you time and boost your productivity.

These 5 tools will do just that, and most of them are free.

If you are looking to save time and operating on a shoe-string budget, these tools are for you.

IFTTT(If This, Then That)


IFTTT is a web-based app that works in a cause and effect sequence. “If” is the cause which makes the effect (“that”) happen. There are an infinite amount of channels on the IFTTT site. You connect these channels to trigger an effect.

I imagine anything you’d dream of to save you time as a marketer is possible with these IFTTT combinations. These connections are called “applets.”

This app is a social media marketer’s dream. IFTTT is ideal for anyone who conducts social media marketing since you save time marketing on social media sites. IFTTT automates that task for you.

You can use IFTTT for any task you want to save time performing. IFTTT can do much more besides putting your information on social media.

For example, you can check on your online reputation. Use IFTTT to mute your phone when at work. You can even use IFTTT to find your phone if you own Amazon’s Alexa.

AMP (Accelerated Mobile Pages)


Marketers need their sites to load quickly. If yours doesn’t, you can lose sales for a multitude of reasons.

First, if your site doesn’t load, potential customers will hit the back arrow. This will tell Google your site was disappointing, so search engine users didn’t want to stay on your website.

Next, once Google gets the idea that users don’t want to be on your site, your SEO will suffer.

Both of these will lead to loss of income to you as a marketer.

Accelerated Mobile Pages are plugins that speed up the loading time of your site. Cost: Free**

Professional Email Signature NEWOLDSTAMP

Entrepreneurs need a professional email signature.

First, as a professional, you should have a signature that makes you look, well, professional!

NEWOLDWORLD is a service that will enable you to make a professional-looking email signature. You can choose from their templates or customize the look of your signature yourself.

Look: My professional email signature is eye-catching and memorable thanks to the colors I chose to match my website colors.

By using the NEWOLDSTAMP Email Generator, your business can grow through your use of email and not just on your website.

This is due to the interactive links. When people click my social share buttons, my brand grows. Notice my link to Amazon where I’m selling my product. Cost: Prices start at free and increases depending on your amount of social media sites.

Chatbots

When people visit your site, you should welcome them. However, you have a business to run and welcoming visitors to your site is time-consuming.

Why not get a chatbot to welcome website visitors for you?

Bottr is a free service that will enable you to train a chatbot to greet your visitors.

Don’t worry about the lack of a “personal greeting.” Today, website visitors are used to being greeted by bots, and in some surveys report, they even prefer it. Artificial Intelligence in the form of machine learning is common practice.

Would you like to meet my chatbot?

Although it takes time to train your bot to represent you, many training videos exist that you can access on the Bottr site or YouTube to help you if you need it.

Let your chatbot market for you and throw in a little friendly conversation besides.

You can embed your chatbot anywhere you’d like it to market for you. By embedding it in your email, for example, away from the “noise” of social media, you can increase sales.

Intellameet Video Conferencing Tool


You need a video conferencing tool. If people are going to entrust you with their money, they want to see what you look like.

The Intellameet video conferencing tool is more than just a way to have an online meeting.

While many people enjoy the ease of Skype or Zoom, Intellameet is a multi-purpose tool.

It is used for collaboration as well as video conferencing. For example, it records a written transcript of your conversations so you can easily review what you’ve discussed.

In addition, Intellameet comes with a whiteboard where you can use arrows to diagram what you’re explaining.

You can use this tool to organize meetings. Hear each other with high-definition sound.

Intellameet is user-friendly. There is nothing to download. Your conference attendees simply click a link to begin the meeting.

Actually, Intellameet interfaces with Google Docs. People already familiar with Google Docs will love this tool.

Read More:

2 Amazing Twitter Marketing Tools You Need to Use Today

Wrapping Up

In conclusion, tools exist today to save you time and boost your productivity. Many of these are free or low-cost tools. Don’t be penny wise and pound foolish.

Image Credits
Featured Image: Shutterstock
In-Post Images: thememo.com/, marccx.com/, youtube.com/

The post 5 Time-Saving & Productivity Breakthrough Marketing Tools To Use appeared first on Proven SEO Blog.

]]> https://www.provenseo.com/blog/marketing-tools.html/feed 0 https://www.provenseo.com/blog/twitter-marketing-tools.html https://www.provenseo.com/blog/twitter-marketing-tools.html#respond Thu, 10 Aug 2017 08:28:42 +0000 https://www.provenseo.com/blog/?p=454 Are you aware that 328 million people are using Twitter? Exciting for Twitter? Yes, and exciting for you. Twitter’s magic does not lie in its ability to bring traffic to your website. Twitter’s allure is far deeper than that. Twitter’s spell lies in its ability to bring financial opportunities to your website. This post will … Continue reading "2 Amazing Twitter Marketing Tools You Need to Use Today"

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]]> Are you aware that 328 million people are using Twitter?

Exciting for Twitter?

Yes, and exciting for you.

Twitter’s magic does not lie in its ability to bring traffic to your website.

Twitter’s allure is far deeper than that.

Twitter’s spell lies in its ability to bring financial opportunities to your website.

This post will tell you how to make that happen using Twitter, the popular social media site.

Good News: These tips are free and quick to follow.

Boost Your Amount Of Twitter Followers

I don’t care how many Twitter followers you currently have. You need to take steps to increase that number.

How To Look Like A Popular Twitter User (Tweep)?



Popular? Is this fourth grade? Should popularity matter?

A resounding Yes!

The Bandwagon Effect

Have you heard of the Bandwagon Effect*?

The Bandwagon Effect is a state of mind. A mindset that shouts, “If it’s popular, it must be worthwhile.”

Marketers use this technique all the time in advertising. “Everyone is using it” and “everyone is doing it” are popular slogans used in advertising.

If everyone is doing it, reason dictates that you should be doing it too.

To the point: If everyone is following your Twitter feed, your potential consumer should be too.

Twitter Tools

Today, free tools exist to easily enable you to increase your Twitter count.

Commun.it

Steps:

Go to: commun.it^[1]
Sign in with your Twitter account information.

Authorize the app.



This is your Commun.it dashboard.

Click “My Community.”



Look on the left-hand portion of the screenshot.

Do you notice “Consider to follow” is highlighted?

Commun.it actually suggests people for me to follow.

Feel free to add all the number of followers these users have. Google Calendar alone has 577,000 followers.

If these people follow me back and retweet (reshare) my content, my content’s reach would be extended to 986,102 people!

Click “Leads.”



First, look on the left under “Keywords.”

I am interested in following people on Twitter who tweet about relevant content to my own.

I tweet about blogging and Pinterest, so these are the keywords I chose.

Notice the top entry blogs about blogging, which was one of my keywords.

As the screenshot shows, the Twitter user has 27,000 followers.

I should follow this user.

The protocol on Twitter is to follow back like-minded users.

If he follows me back and tweets my links, 27,000 people will see my content!

Did you notice everyone on the list has at least 23,000 Twitter followers?

It takes a mere second to click “follow” on Twitter.

Add all the followers. If they all followed you back, you’d extend your content’s reach by 219,000 people. Those 219,000 people would see every link to your content you tweet if they all shared your tweets.

Can you believe there are only five people in our count? Imagine if you grow your Twitter feed to thousands or tens of thousands of people how much greater your exposure would be!

You can’t buy this kind of reach. Commun.it is free. You don’t need to dip into your advertising budget.

Triberr**

This technique to increase your Twitter followers gets even easier!

The people at Triberr^[2], like-minded content creators, are required to help you promote your content!

May I introduce you to my tribes’ members?



Look: I am currently a member of nine tribes. Collectedly, I have 303 tribemates. Our Twitter reaches combined is 4 million people.

These 4 million people would never see my content if I hadn’t joined Triberr. My content wouldn’t have this kind of exposure.

Triberr is free advertising for you.

You don’t even have to take the time to post on Triberr! The site draws from your RSS feed, so your content is automatically uploaded.

Now, look at the names of my tribes on the right. Can you tell my 303 tribesmates and I compose relevant content?

They are marketers and bloggers. I also write about marketing and blogging.

Since they have these interests, and the norm on Twitter is to follow people in your niche, the 4 million people that see my links will be interested in my content as well.

It’s true that these 303 people have to share my links on Twitter. As I indicated earlier, they are expected to share my links.

Triberr works on a reciprocal arrangement. If you share other people’s content, they are expected to share yours.

Do you want to know the consequence if they don’t?

People won’t share their links. Even worse, they could be banned from their tribes.

Look:



By hovering over this user’s picture, you are able to see the following information: In the last week, this user did not share any of my posts. As a matter of fact, he didn’t share any of his tribesmates’ posts.

Ouch! These statistics are public. If you don’t live up to your expectation of sharing your tribesmembers’ posts, people won’t want to share your posts.

In that case, joining Triberr is a waste of potential free exposure for you. Even worse, you could get barred from your tribe.

Wrapping Up

By using Commun.It, you will boost your Twitter followers. What will you do once you’ve increased your count?

Why, market to them, of course.

Commun.it and Triberr are both important in trying to extend your reach and market to consumers. Commun.it increases the number of people you market to, and Triberr extends your advertising reach.

The best part, they are both free. Are you operating on a shoe-string budget? These tools are for you.

Also Read: Mistakes That You Make During Twitter Marketing

More information about the Bandwagon Effect can be found at
*9 Ways the Bandwagon Effect Will Change the Way You Change the Way You Blog

**More information about Triberr can be found at
How You Can Increase Your Blog Traffic Using Triberr

Image Credits
Featured Image: shutterstock.com
In-Post Images: shutterstock.com

The post 2 Amazing Twitter Marketing Tools You Need to Use Today appeared first on Proven SEO Blog.

]]> https://www.provenseo.com/blog/twitter-marketing-tools.html/feed 0 https://www.provenseo.com/blog/social-media-marketing-iq.html https://www.provenseo.com/blog/social-media-marketing-iq.html#respond Thu, 27 Jul 2017 13:33:10 +0000 https://www.provenseo.com/blog/?p=404 Let’s play an association game. What’s the first word that comes into your head when you think about marketing? Is it money? Marketing has many advantages in addition to monetization. For example, marketing is first and foremost about connections between the business and the consumer. Social Media Marketing is different from other types of marketing. … Continue reading "Social Quiz: Check Your Social Media Marketing IQ"

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]]> Let’s play an association game.

What’s the first word that comes into your head when you think about marketing?

Is it money?

Marketing has many advantages in addition to monetization.

For example, marketing is first and foremost about connections between the business and the consumer.

Social Media Marketing is different from other types of marketing.

Consider these statistics:
93% of marketers use social media to promote their businesses.

Do you know why? Check out this next statistic:
The number of social media users is expected to reach 2.5 billion, 1/3 of the entire population of the world, by next year.



If you follow these tips, you’ll be able to use social media to make online sales.

1. Make an action plan. Then follow it. The tips in this article will enable you to make a roadmap. Stick to it. Focus on the steps needed to achieve your goals and follow them. When you get to the last step, analyze your success. Any disappointments should be met by revising the plan and following the new one.

2. Have a fast-loading site Today, many consumers visit websites on a variety of electronic devices. If they get impatient for your site to load, they could leave. Think of all the sales you’d be leaving behind!

3. Follow up with your customers When they’re ready to buy again, you want to be the first site they choose to buy from. This is why Amazon and other websites show customers the history of their purchases when they go back to their sites. This reminder could trigger additional purchases.

4. Use automation tools First, you won’t be relegated to being at a computer. Next, your scheduling tool can tell you the optimal time to post. This is when the members of your email list are most likely to be at a computer. Buffer is a free scheduler. This popular tool will post at optimal times for you but will only allow you to schedule ten at a time. Other tools cost but will be at least as effective.

5. Offer a perk for buying from you. Imagine your customers’ surprise when they’ve opened the box to find you’ve thrown in something extra! With the online competition as fierce as it is, incentives go a long way in beating the competition for sales. You might even offer a discount for additional sales; the more they buy, the more they save. Consumers love a bargain!

6. Use color graphics in your marketing. We are living in a world where people are engaged by pictures. Infographics, Gifographics, memes, graphics, interesting photos all go along way in engaging a potential customer. Free tools like Canva are at your disposal and aid in graphic design if you can’t afford a professional designer.

7. Take a unique approach to your marketing. Even if you are offering the same message as other sites, you can try to deliver it in a new way.

8. Avoid the one-size-fits-all approach. If your social media marketing is to be successful, you must consider the platform you’re using to deliver your message. For example, Twitter is terse, LinkedIn professional, while Facebook is more casual. Consider the personality of the users’ social media site before you choose which to use for marketing. Then, adjust your message to fit that mood. Just how many social media sites should you be on? You should be where your customers are. According to Gareth of ProvenSEO, one of the biggest mistakes marketers make is being too many places at once.

Also See: The Benefits That Influencer Marketing Can Offer Your Business

Follow these eight tips and you’ll be well on your way to a lucrative online business with repeat customers. If you’ve bonded with them as well, that’s icing on the cake.

The post Social Quiz: Check Your Social Media Marketing IQ appeared first on Proven SEO Blog.

]]> https://www.provenseo.com/blog/social-media-marketing-iq.html/feed 0 https://www.provenseo.com/blog/social-media-marketing-checklist.html https://www.provenseo.com/blog/social-media-marketing-checklist.html#respond Thu, 27 Jul 2017 09:10:15 +0000 https://www.provenseo.com/blog/?p=397 You know you need traffic if you’re going to generate sales. You know you need exposure if you’re going to generate traffic. You know you need social media if you’re going to generate exposure. However, if your social media marketing plan is producing disappointing results, use this social media marketing checklist to ensure you are … Continue reading "The Ultimate Social Media Marketing Checklist – Helpful Tips for Beginners"

The post The Ultimate Social Media Marketing Checklist – Helpful Tips for Beginners appeared first on Proven SEO Blog.

]]> You know you need traffic if you’re going to generate sales.

You know you need exposure if you’re going to generate traffic.

You know you need social media if you’re going to generate exposure.

However, if your social media marketing plan is producing disappointing results, use this social media marketing checklist to ensure you are following the best marketing practices you can.

Get to know your customers. Make connections. Do you know your customers’ birthdays? Do you wish them happy holidays? Do you know their first names? Being called by their first names makes people feel connected even if they’ve never met you. These tactics will keep you in your customers’ minds when they go to purchase again.

Listen to the consumer. With so many choices on the web, when consumers dictate their preferences, companies need to listen or get edged out by people willing to adapt to their customers’ needs.

Use tools. Sites like Buzzsumo.com and Google Trends to tell you what people are interested in. You can also survey your readers. Sites like SurveyMonkey are ideal for this. Social media sites like Twitter also let you create polls.



Check your analytics to see which social media sites are sending you visitors. Focus your marketing campaigns there.

Follow the 80/20 rule. 20% of your efforts should result in 80% of your sales. According to Mostly Blogging,

“The rule says for every 20 minutes you spend at those sites, you will get 80% return on your 20 minutes. ‘80% of what?’ you might ask. 80% of your goal. For example, let’s say I spend 20 minutes networking at a site. What is my goal? Is it to get 10 new conversions? If I do, that would be a 100% return on my expectations. The 80/20 rule dictates I should be satisfied with 80% return on my time invested which would be 8 new signups to my Email list.”

Employ heat maps to show you where your customers hover on your web page. Website visitors generally look where they hover.

Check your bounce rate to know how quickly people are leaving your site. If you see this metric getting worse over time, utilize methods to keep visitors on your site longer. For example, people love videos. Using them will keep people on your site longer since they will spend time watching the videos.

Offer testimonials. Don’t forget about branding. Consumers want to give their money to businesses they trust. Testimonials from happy customers will boost consumer confidence in your brand. How about using video testimonials? Being able to see and hear your happy customers will boost your credibility and your bounce rate.



Use A/B split testing to know what resonates with your readers. You can use MailChimp to A/B test your subject line, name, content, and send time. Aweber and other services should have similar features.

If people unsubscribe from your list, see if they offer a reason. They have the option to check a reason if they unsubscribe. Listen to their reasoning and try to improve.

Offer an incentive for subscribing to your list. Everyone loves a freebie. If people sign up for email notifications from your site, what can you offer them? This “option” should be something of value to them, something they would normally pay for. You should give it to them for free in exchange for their email address. Stuck for what to offer? Survey your email list to get ideas on what would entice them to sign up to get on email lists. If your email list isn’t growing as fast as you’d like, offer these incentives.

Check your competitors. How many incentives do they offer? Can you beat them? What are your competitors’ prices? Are you competitive?

Avoid posting the same generic content on many social media sites. People will eventually tune out your message if they see it repeatedly.

Focus your efforts and your budget on the site that is returning the best results for you. For example, Facebook is known for having the best results when it comes to ads on social media sites. Yet, if your audience isn’t on Facebook, you’re wasting your time marketing there. Check Google Analytics so you can know what social media sites your audience is on directly before they come to your site. Focus your marketing efforts on those places. Alexa.com will provide that information as well.

Place targeted ads. Alexa.com will also tell you the gender that frequents your site. Target your ads to that gender. Alexa will also tell you the geographical location of your website visitors. Perhaps you want to consider location in your advertising. You can target your ads to people who live in certain types of climates.



Be patient. Consumers are set in their ways. If they are happy customers, they may not be easily open to change. However, if they continue to see your targeted ads, converting new customers is likely.

Read More: The Benefits That Influencer Marketing Can Offer Your Business

Conclusion

In closing, these are social media marketing’s best practices. Are you following these 16 tips? If so, you should see results. If not, start today.

The post The Ultimate Social Media Marketing Checklist – Helpful Tips for Beginners appeared first on Proven SEO Blog.

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