Emoticons, as they’re known has been around since the late 90’s, and used by smart marketers to boost their business performance.

While some marketer are aware of the amazing potential of emoji marketing, many others are still unfamiliar with the power of emoji marketing to enhance their business’s ROI.

The fact is, wherever you turn to, whatever device you’re using to chat with friends, send email messages, creating content for social media, writing blog posts, etc.

You have a mass of emojis at your disposal, to add humour to your messages and boost your marketing campaigns.

Recently,Twitter became the first social media platform to offer support for emoji 5.0, with 69 unique emojis in the collection.

We cannot actually quantify emoticons at this moment, but there are currently more than 6 billion emojis criss-crossing on mobile messaging apps everyday around the world – making emoji marketing an incredible asset.

These little symbols – emojis, are so fascinating that smart marketers have combined emoji marketing to their campaigns as a unique marketing strategy for growing their businesses.

A report by Business Insider shows that emoji marketing skyrocketed by 775℅ in 2016.

Now that we’ve covered some facts and stats about emojis, let’s find out how to use these little icons in your marketing strategy.

How Can I Use Emoji Marketing To Grow My Business?

Inasmuch as emoticons has evolved to become a lucrative digital marketing asset, there’re many ways to use them in your marketing strategy.

1. Know What Each Emoji Represents

The first step is to pinpoint what each emoticon represent. This aspect is of great importance to avoid striking the wind.

Not knowing what each emoji represents is one of the biggest mistakes some marketers are making.

For this reason, they send out irrelevant emojis that hinders and prevent their message from reaching its intended target.

But understanding the meaning and features of emojis will help you send the right emoticons that are sure to improve conversion.

2. Use Emoji Marketing To Encourage Communication.

Truly said, emojis are great for improving communication with your prospects. How?

Many people underestimate the power of emojis marketing, but this little symbols are powerful communication tools.

For example, I was chatting with a prospective client earlier on Instagram.

He asked when I’m supposed to complete his project. I gave him a date, but he responded with a sad-face emoji, and told and we’ll continue the conversation later.

Immediately, I replied with 3 smiley-face emojis, and he was like, ok, “let’s see, I think I still have some time.”

So, the conversation continued and I was give the green light for the project.

The point is clear. A simple emoji can go a long way in improving and encouraging communication.

As a result, incorporating emojis to your marketing strategies can help boost the actions and decisions of your prospects.

I strongly agree with Melissa Blake of Les Saisons who said in part:

“Incorporating emojis in your social media communication can help cold prospects warm up faster. Emojis are a new universal language that you need to learn how to use, as they can really help communication.” – Melissa Blake

3. Use Emojis To Boost Email Open Rate And Engagement

Leanplum conducted a research with over 2.6 billion push notifications involved.

They found that push notifications with emojis performed well with about 85℅ more open rates on average, than those without emojis.

Jonathan Long said in his article on Entrepreneur:

“I have found that using emojis in email subject lines drastically increases open rates. More people opening your emails means more people coming into contact with your call-to-action. If they don’t open it and click-through right away, the chances of them coming back to it at a later time is slim to none.”

These insights shows that emoji marketing is an amazing marketing tool that can significantly boost engagement, increase email open rate, generate leads, and boost conversion rate.

4. Integrate Emojis Into Your Sales Funnel

Domino presented an excellent emoji marketing strategy in their “Easy Order” campaign that others need to emulate.

What made their campaign significant was that, they didn’t just promote their brand, but they made it easier for consumers to order pizza using emojis.

While many brands are using emojis to create brand awareness and connect with their audience, Domino has made emoji marketing a primary part of their sales funnel.

Domino’s emoji marketing strategy is so epic that it has already generated a lot of buzz among their clients. Everyone is now ordering pizza by simply sending emojis.

So, leverage emoji marketing by integrating emoticons in your offers, discounts, etc.

Pro Tips: In as much as you want to incorporate emoji marketing to your marketing strategy, you have to be careful not to over do it.

Excessive use of emoticons can make your message irrelevant. Below is an example of emoji marketing campaign that went overboard.

This campaign was launched by Chevrolet. You can see that the emoticons are just too many. Bytheway, do you think all those emojis represents Chevrolet?

Keep the answer to yourself.

Therefore, endeavor to use emojis that represents your brand and speaks the language your targeted audience understand.

5. Add Emojis To Your Social Media Accounts.

Nowadays, almost everyone is on mobile devices accessing social media sites, than traditional desktop computer. It’s where they go to for solutions to their problems.

So, it’s important that you use emojis on your social media accounts and on the content you share.

But first, map out your social media content strategy to integrate emoji marketing.

Instagram is unarguably the only social media platform that uses the most emoticons with tremendous results.

However, before using emojis on your social media accounts, you need to find out the types of emojis that engages your audience, how they’re using these little icons, where to place emojis, etc.

Therefore, study the market-place, your competitors, and target audience as well.

The data from your research will help you know how to use emojis, where to place them in your content, on your social media profiles, and the best performing emojis to use that’ll resonate with your prospects.

For instance, on Instagram, you can add emojis in the following areas:

• Your bio
• Comments
• Your content
• Call-to-action

Here’s an Instagram profile of Giana Elenterio. She’s an Alumna, Publicist, fashion & lifestyle blogger.

The emojis she used on her bio represents her brand perfectly well.

The concept of using emojis on your bio is to highlight keywords and keyword-phrases, and to direct users to your website, product page, or offers.

It also helps to make your comments and posts more unique and engaging.

Furthermore, its interesting to know that Facebook has offered users the opportunity to use emojis in their status update.

This is good news for emoji lovers, because recent study revealed that Facebook posts that consists of emojis gained 57% more likes, 33% more comments, and 33% more shares.

Twitter saw a 25.4% increase in engagement on content with emojis, and Instagram saw 50℅ increase in comments.

So, what are you waiting for. Leverage emojis on your social media accounts to increase conversion and sales.

Read More: How Voice Will Dominate Future & How To Prepare Your Online Business?

Wrapping Up

Interestingly, the telegraph points out that emoji is the fastest growing language in Britain.

A recent analysis of about 2.6 billion push notifications by LeanPlum and App Annie indicates that emoji usage increased by 163% in 2016.

So, emojis are now part of our everyday communication. These little icons are here to stay.

They help you reduce word count, at the same time convey your message in a visually attractive, frienmarketing strategynces your audience’s behavior.

Hence, add emojis to your marketing strategy. But please, use them wisely for maximum results.

The post The Future of Emoji Marketing: The Fastest Growing Language of All Time appeared first on Proven SEO Blog.

They’re being overwhelmed with the intricacies of SEO, which led them to often wonder;

• Why does my site need SEO anyway?
• Why can’t I get it done?
• Why can’t my website or blog posts be found without SEO?
• Does SEO really matter to my site?

The list of questions and queries about SEO keeps going on and on.

Even if you have in-depth knowledge in SEO, the constant change in Google’s algorithm means that you must regularly update your knowledge with the latest trends in SEO to stay ahead of your competitors.

And if you’re new to SEO, please ensure to read this entire article to get a comprehensive knowledge of SEO.

In this article, you’re going to learn the following:

1.What is SEO and how it works?
2.What are the Top SEO Secrets/Techniques?
3.Various SEO tools & how to perform SEO audit on a website
4.SEO mistakes that would penalize your website
5. Myths relating to SEO

Please, pay close attention as each section is explained.

#1. What Is SEO

Search engine optimization expert, Rand Fishkin of Moz described SEO as a marketing discipline focused on growing visibility in organic (non-paid) search engine results.

Here, the primary role of SEO is to enhance your search rankings and help drive organic traffic to your site via search results.

However, as Rand Fishkin points out, SEO encompasses both the technical and creative elements required to upgrade your search rankings.

How Does SEO Work?

SEO is not all about building sites and blogs that are search engine-friendly. It entails building a site and creating contents that are user-friendly.

Your website must be fast, and the content you create has to be informative and useful.
This will make possible for your website and content to be easily indexed by search engines, and rank high on SERP.

Google’s search engine, for example, uses an algorithm to measure each website and web-content and give a score accordingly.

What SEO does is that, it send signals to search engines, letting these machines know that your website and content are good for indexing.

#2. What are the Top SEO Secrets/Techniques?

There are numerous advanced SEO techniques that can help you rank high on Google. But we will be addressing just a few of them.

Conduct An SEO Audit On Your Site

It’s important to regularly conduct a website audit or examination to help you figure out where to make needed changes to enhance your site’s visibility.

Maybe you’re not getting more search traffic to your site. Auditing your website will enable you to attract more traffic and grow your site.

Areas to look for when auditing and/or examining your website are, but not limited to the following:

• Ensure that your URLs are well structured and optimized for search engines to identify what your web-page is about
• Make sure that all images on your website and content have ALT tags with keywords.
• Ensure that you fill out the meta description and meta titles for all your web-pages

Is Your Website Mobile-Friendly?

It is common knowledge that Google favor websites^[1] that are mobile-friendly over those that are not, because almost everybody is now using mobile devices.

In fact, research shows that more than 60℅^[2] of all search queries are performed on mobile devices.

Just over a year, ago, global mobile internet users surpassed desktop users. So if your site or blog is mobile-friendly, you’re certainly going to increase your website traffic.

Repurpose Old Blog Posts

Reworking your old blog content is a great way to save time on content creation and help you create epic blog posts that will reach more audience, increase engagement, and dramatically boost your search rankings.

For instance, Brian Dean of backlinko^[3] said that repurposing old blog content increased his organic traffic by over 111℅

So, look for your old blog posts and brush them up. Here’s how to repurpose your^[4] old blog posts.

#3. How Can I Perform A Website SEO Audit?

As indicated earlier, conducting a website SEO audit is a must for every website. It helps you see areas with SEO problems that need to be corrected.

There are many tools that can help you conduct amazing SEO audit on your website.

Some of the best SEO tools in the marketplace are:

• Semrush^[5]
• Moz^[6]
• Quicksprout^[7]
• SEO Site Checkup^[8]

For instance, Quick Sprout scans your website looking for SEO aimed at growing your web traffic and present you with information on how to make changes and improve your search rankings.

Here’s how to perform a website SEO audit with QuickSprout.

1: Open QuickSprout software > enter your website URL into the box, and hit the “Analyze website” button.

2: This will take you to a results page showing you all the SEO issues you must correct. That simple!

The green colors indicate that your website SEO is good, while the yellow means you’ve got SEO optimization work to do.

As you can see from the screenshot above, I performed an audit of the RocksDigital website. Below is the result I got.

#4. What Are Some Common SEO Mistakes That Would Penalize Your Website?

It’s important to know the rules & mistakes of SEO because Google doesn’t care if your ignorance of the fact or not.

When you make these mistakes, the consequences can be devastating.

There are many SEO mistakes that can put you on Google’s blacklist. Some of these common mistake to avoid are:

Keyword stuffing: Keywords are important to your SEO achievement because they pull in Google to your site.
Yet, the drawback is that it will be immediately trailed by a kick down on SERP.

Broken links or Dead links: These are links that are dead. They no longer point to their intended page. They give you a bad reputation in Google. Hence, search and remove broken links.

Not having a unique title tag: Title tags are among the most essential on-page SEO components. Ensure to create a unique title tag for each webpage.

No unique meta descriptions: Make sure that your meta descriptions are descriptive as possible and within the stipulated character limit.

#5. SEO Myths That Are Keeping You From Growing

There are numerous SEO myths that are killing your chances of success. Stop believing these myths for optimal success.

A few of such myths are:

SEO will drive all traffic: This is false. Do not put all your budget into SEO, thinking that it will generate all the leads you need.

A well-optimized website is all you need: According to Laura Cole of Vivial, in order for your website to outrank your competitor’s website, link-building, offsite blogs and Google My Business optimization are needed.

Websites with higher rankings generate more sales: This is not true because numerous keywords have distinctive levels of search volume and buyer purposes. This can have a negative impact on sales.

Read More: 10 Basic Steps To Conquer Social Media Marketing Strategy

Conclusion

I have outlined what you need to know about SEO. I believe that this article will help you under that SEO plays an important part in your search rankings.

If not done correctly, it certainly will destroy your marketing efforts.

Therefore, make sure to conduct a website audit, perform a proper research before you create your blog content, and optimize all that’s necessary.

The post Read These 5 Top Secrets And Make Your SEO Look Extraordinary appeared first on Proven SEO Blog.

Leading brands and marketers are utilizing content marketing to grow their businesses in all spheres.

A recent study jointly conducted by MarketingProfs^[1] and Content Marketing Institute, and cited in an infographic by Point Visible tells it all.

Please, find the complete Infographic here ~ Impact^[2].

The study found that 62% of B2B marketers and 63% of B2C marketers are “much more” or “somewhat more” successful with content marketing than they were one year ago.

The truth is that more and more businesses are using, planning to invest, or increase their content marketing budget.

To further back this up, Ben Green’s article at Oktopost^[3] shows that 86% of B2B marketers are using content marketing.

While the joint research by Content Marketing Institute^[4] and MarketingProfs shows 89℅ B2B marketers and 86℅ B2C marketers are using content marketing to maximize their businesses.

The study further shows that 55% of marketers plan to increase their content marketing budget in the coming year.

As you can see, over 80℅ of B2B and B2C marketers agreed that content marketing is the most important element to their content marketing campaigns – establishing the fact that content is King.

Hence, to go much further down this article, let’s find out what content marketing is all about?

What Is Content Marketing?

Here’s Marketo’s^[5] description of content marketing:

“Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself.”

And here’s how Content Marketing Institute^[6] defined content marketing:

“Content marketing is also defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

These digital marketing giants gave a vivid description of content marketing, pointing to one fact – purpose!

What Is The Purpose Of Content Marketing?

Simply put, to attract and retain readers and prospective customers to your website or business by creating, curating, and publishing high-quality content on a consistent basis.

Now that we know the purpose let find out the components of a content strategy.

Examples Of Content Marketing

There are numerous content marketing examples in the market-place where you can learn from, or get inspired.

Some content marketing examples are:

ProvenSEO

Proven SEO is a digital marketing hub that is connecting marketers, businesses, and organizations with prospective clients.

It is a leading influencer marketing Platform that is connecting quality brands, big & small with top blogs and trusted publishers.

ProvenSEO will help you improve your search rankings, brand awareness, and build online authority.

Coke’s “Share A Coke” Campaign

Coca-cola (Coke) launched a campaign called “Share a Coke.” The exercise offered everybody the prospect to personalize their drink.

The campaign coordinators added 150 popular Australian names to the side of the bottles.

What was the result? The campaign went viral, and every single person or group of people were talking about it.

Do You Know Why The Campaign Was So Successful?

Personalization was the key factor to the campaigns success. The company made every single person feel like a king and queen by using personal names.The point here is for you to get to the heart of your targeted audience and prospective customers. How?

By personalizing your message accordingly. This will make them feel special, and the result will be increased engagement, leads, and more sales.

GoPro

We all know that visual content is an incredible content marketing type that has a powerful force.

These type of content can significantly boost traffic and sales.

GoPro knows how to do it best. Their marketing strategy is nothing but quality visual content. They market their products in a variety of ways.

Most prominent is sponsored events – sports. These activities help GoPro to promote their products to customers and show them how their products work.

Consequently, GoPro has successfully established itself as a visual content marketing superpower.

How Can I Develop a Content Marketing Strategy?

Developing a content marketing strategy for your business is a MUST if you want to succeed in content marketing.

That is why more than 80℅ of B2B and B2C marketers have a content marketing strategy.

Some amazing ways to develop a content marketing strategy are:

Set Priorities

A combined study by “The Content Marketing Institute and The MarketingProfs,” found that creating more engaging content is the top priority for 72℅ of B2B marketers.

What are your marketing priorities, have you identify them?

• Do you want to create more engaging content?
• Do you want to understand what content type works best?
• Do you want to create visual content?

Consequently, try as much to set your marketing priorities, it will help you maintain consistency and maximize your ROI.

Establish Your Content Marketing Goals

Why Is This Important?

Establishing your content goals is the cornerstone of your content marketing strategy.

You need to understand what you want your content to achieve.

The screenshot below by “Content Marketing Institute” shows that the goal of 85℅ B2B marketers is to generate more lead.

So, determining your goals will help you understand how to create a successful content marketing strategy.

Generating Content Ideas

Being able to come up with a regular flow of content ideas has always been a major challenge for many marketers.

To succeed in content marketing, you need to frequently come up with valuable content that are meaningful to your audience.

Here’s what Ronell Smith said in his article on Moz space:

“If you desire to create a brand whose content is sought-after and, indeed, clamored for, you must bake meaning into your content.”

To create meaningful content and maintain consistency, you must have an arsenal of content ideas at your fingertips.

Kissmetrics^[7] offers 101 ways to come up with amazing content ideas.However, there are many tools that can help you as well, such as:

• Quora
• Buzzsumo
• Google Trends
• Answer the Public
• Moz’s Keyword Explorer

What Are The Common Content Marketing Mistakes?

The good thing about mistakes is that it provides you a clear picture of what to avoid in future.

Here are some common mistakes content marketers are making you can avoid.

Publishing Less Content

Many are not getting the benefits of their content campaigns because they’re producing less content.

Marketers who are frequently publishing saw a great increase in web traffic than those who publish less.

For example, research by Hubspot^[8] found that marketers who published more than 16 blog posts per month saw an increase of about 4.5× more leads than those who published between 0 – 4 posts per month.

The study even became more interesting when it found that small companies with 1 – 10 employees that publish over 11 blog posts per month drive much higher traffic.

They saw 3× more traffic increase than companies of the same size that publish less blog posts per month.

NewsCred also saw an incredible boost in traffic of almost 50℅ increase after they increased their publishing frequency from six posts per week to 10 weekly posts.

Pro Tips: Ensure that you consistently create and publish more high-quality content.

Talking too Much About Yourself

The core value of a good content marketer is to position yourself as a credible expert – a solution to the audience.

Your audience needs to know that you’re always there to help them solve their problems.

Ironically, some have chosen to talk about themselves instead of identifying customer issues and address them accordingly.

Your “About Us” page, for example, should be a page that tells visitors to your site that they’ve come to the right place – a place where they can find solutions to their problems.

You can find more common content marketing mistakes here ^[9].

Read More: What is the Link between Influencer and Content Marketing?

In Conclusion

Now you know that content marketing is all about telling a good story and having a consistent strategy for your stories.

Being able to establish and maintain your strategy, priorities, and goals will set you up as an authority content marketer.

Many wonder how they can become a successful content marketer. It doesn’t have to hard or expensive.

Identify the essential elements of content marketing, implement them, and keep testing to find out what works best.

The post What Is Content Marketing – Benefits, Examples & More appeared first on Proven SEO Blog.

This is so because tweets on Twitter are reaching well over 1.6 billion people^[1] per month, making Twitter a powerful force in the social media marketing circle.

Consequently, brands and marketers have taken advantage of Twitter’s marketing power to grow their businesses.

This has brought to mind the following questions for consideration.

• Are you getting the ROI of your Twitter marketing campaigns?
• How are you leveraging Twitter to upgrade your marketing strategy?
• Are your marketing efforts paying off?
• Does your Twitter marketing strategy sucks?

These are some of the many questions that some marketers are struggling with.

To help you find answers to these questions, this article will help you discover 7 irresistible hacks that’ll help you improve your Twitter marketing strategy and grow your business.

Tips To Enhance Twitter Marketing Strategy To Grow Business

# Tweet at The Right Times

Why Is Time Important In Your Marketing Efforts?

As with all social media sites, tweeting at the right time is essential to the success of your marketing campaigns. Why?

For example, an average of 6,000^[2] tweets are tweeted every second on Twitter. This number sums up to over 350,000 tweets per minute, and 5.6 million tweets each day.

As a result of these massive numbers, if you don’t tweet at the right time, your tweets are sure to get lost in the noise.

So ask yourself, how can your tweets stand out from the noise? When is the best time to tweet?

First, identify your target audience – their geo-location and the best times when they’re sure to see and engage with your tweets.

To easily identify the geo-location of your target audience, go to your Twitter Analytics^[3] and click the Audiences tab at the top of the page and then scroll down to Country.

Twitter Analytics can help you measure your engagement and make your tweets more successful.

You can as well use Tweriod^[17] to find out the best times to tweet when your audience are sure to see your tweets.

All you need to do is sign-up with your Twitter login details and click My Analysis button. Tweriod will send your results direct to your inbox.

The results will show you when your tweets get the most exposure and the best times to tweet when your followers are online. Screenshot below.

Consequently, use the data you obtained to schedule your posts with Buffer^[4], HootSuite^[5], Statusbrew^[6], or any other scheduling tool that works best for you.

These tools will deliver or post your tweets at the best times when your target audience are online to engage with your tweets.

Please, note that the best times to tweet as seen on the screenshots above are not typical to all time zones.

Time zone vary according to ones location. Thus, identify your audience’s geo-location and their best times to engage with your tweets.

# Use Relevant Hashtags

What are the benefits of hashtags?

The use of hashtags on your posts is of great importance because it helps your target audience and clientele find you and your content.

Furthermore, hashtags can increase engagement, generate leads, and ROI.

Simply put, hashtags can help you connect with your target audience, and build your brand.

This is so because tweets with hashtags can be retweeted 33% more^[7] than tweets without hashtags – which means that hashtags will enable you reach a more wider audience.

Accordingly, do not overdo hashtags. Tweets with one hashtag perform well, in that they’re 69℅ more likely to be retweeted.

So try to add one hashtag on each post. But please, test your hashtag strategies to find out how many hashtags works well for you.

# Avoid Repetitive Content

Posting same content over and over will make you lose your target audience and potential clients because they’ll view you as a spammer.

Whatever type of message you want to send across, be it products and services, etc, reposting same content everytime is killing your chances of improving your Twitter marketing.

If you have to retweet same article many times over, try to create about 5 catchy headlines for each post with a blend of relevant images and tweet them accordingly.

Also endeavor to post a variety of relevant contents that are informative and resonates with your audience.

When your targeted audience find your content useful, it’s more likely they’ll keep coming back for more.

# Leverage Twitter Chats on Relevant Topics

What is a Twitter Chat?

Twitter Chat is a discussion or conversation session that is help on Twitter and open to the public or other Twitter users at a particular time.

The discussion is usually based on a specific topic – tied to a unique hashtag.

Why use Twitter Chats?

Twitter Chats is a remarkable marketing tool because it enables you gain real active followers – those you can convert to customers.

This tool offers you the opportunity to interact with your audience, and at the same time, creating brand awareness.

An exposed brand awareness means increased brand visibility, improved engagement, more sales, etc.

If you’re new to Twitter Chats and haven’t hosted one before, my advice is for you to participate in a few chats to get an overall idea of how it works.

In fact, Twitter Chats is amazing in the sense that participants are individuals who’re actively looking for solutions to their problems on the platform.

Therefore, hosting a Twitter chat will help participants to benefit from the information you provide, thus, present you as an expert and authority in your niche.

This will result in trust and credibility. Hence, you can easily convert them to customers.

How Can I Host Twitter Chats

To host Twitter Chats, you must first create a plan for your chat, and identify the purpose of hosting a chat.

Choose a topic – an interesting topic that’ll fascinate your audience, and an irresistible question. Then, pinpoint the best time to host your chat.

Make adequate announcement, promote your chat sparingly and invite other users. Ensure that you invite influencers and experts in your niche.

HootSuite regularly host Twitter Chats. The screenshot above shows a promotion of one of their Chats.

However, before choosing a topic for discussion, think of the issues your target audience might be struggling with and create a topic around it with a relevant hashtag.

Also, don’t conduct a Twitter chat out of the blue. Make proper announcements and keep your audience prepped-up for the chat.

Please, check out this post for more on how to host Twitter Chats^[8].

# Engage With Your Audience And Other Users Content

As with other social media platforms, Twitter is also a platform to engage and interact with other users and your audience as well.

So, to improve your Twitter marketing strategy, you need to take the initiative and start engaging by interacting with your target audience, as well as the contents of other Twitter users in your niche.

How Can You Engage And Interact With Other Twitter Users And Your Target Audience?

Interacting with other users and your audience is as simple as A, B, C. The following tips will help you greatly:

• Like their tweets
• Retweet their tweets
• Respond to whatever questions or concerns they may have
• Follow them on the platform
• Thank them for When they retweet your tweets
• Mention them

These tips will get you noticed – expose you to your target audience, to a more wider audience and clientele.

They may respond by following you back and engaging with your content, and also start interacting with you. And if they find your contents useful and informative, you can easily convert them to customers.

At this point you will be building a long-term relationship with your fans and prospective clients – which will effectively improve engagement, generate leads, and maximize ROI.

# Are You Using Twitter Cards?

Why Do You Need Twitter Cards For Your Twitter Marketing Strategy?

Twitter is referred to as a mini blogging platform because you’re limited to only 140 characters. Marketers always find it hard to fit everything that’s important to your marketing campaign into that small space.

That’s why you need Twitter Cards to help you expand your horizons.

What Is A Twitter Card?

In more simpler terms, a Twitter Card is a tool or technology that allows users to present the contents of their site in a more interesting and engaging way, because it goes beyond the 140/160 characters.

Twitter cards will helps you provide more expanded, attractive, and engaging multimedia-rich tweets to Twitter stream.

This breathtaking tool offers users the opportunity to attach multimedia files such as videos, photos, GIFs, etc to tweets that are linked to their blog or website content.

This amazing tools will help you add more characters to your tweets and make them larger – thereby transforming your tweet into a more epic post that’ll generate more attention.

As a result, more attention will lead to more clicks, more clicks to more egagement, more engagement to more sales, etc.
There are a variety of Twitter Cards^[9] you can choose from – depending on your needs.

For example, the screenshot below shows a Summary Card With Large Image created by TechCrunch.

As you can see, the name speaks for itself. The hallmark of a summary card is the image – which is linked to your content.

The primary Tweet appears above the card, while the tweet below the card is from the website, blog post, homepage, product and service page, or wherever the tweet is linked to.

How Can I Use Twitter Cards?

To use Twitter Cards, all you need to do is choose the type of card you want to work with. Add the appropriate meta tags to your webpage.

To use Twitter Cards, you’ll have to validate or approve your website with Twitter. First, ensure that your web pages or the web page you want to validate have meta tags.

When this is added correctly, test your web page by running the URL of the page on the Validator tool.

In other words, simply enter the URL of the webpage that you added the meta tags into the box and click the preview button as seen on the screenshot above.

When this is done, tweet the URL, and you’ll see the Card appear below your Tweet.

Please, go here for more on how to validate your web pages^[10] for Twitter Cards, and how to add meta tags^[11].

Using this tool will help you create remarkable tweets that have the capabilities to enhance your click-through rates (CTR), increase engagement, and maximize ROI.

# How Consistent Are You on Twitter?

Are you tweeting consistently on the platform? Do you tweet once or twice every week?

What Are The Benefits Of Being Consistent On Twitter?

Interestingly there are many benefits^[12] of tweeting frequently. One of the many benefits is that, tweeting regularly is a guaranteed way to build trust with your audience and establish your brand.

In section one, you were able to identify your target audience, who they are, when they’re online to engage with your tweets, their geo-location, and so forth.

Hence, as you tweet high-quality, engaging contents that your target audience and clientele find valuable frequently, they’re certain to point you out as a credible and trusted brand.

Once they put their trust in you, they will always engage with your contents and keep coming back for more. These will certainly increase engagement, improve sales and ROI.

Endeavor to maintain the 80℅ / 20℅ rule. This simply means that, you tweet 80℅ of other users contents and 20℅ of yours.

However, please note that being consistent on Twitter does not mean that you have to be on the platform all the time tweeting to build your brand.

There are powerful tools that can help you automate the process. These tools will help you save time and appear active as well.

Some of these helpful tools are also mentioned in section one. They are, but not limited the following:

• Buffer
• HootSuite
• Everypost^[13]
• Statusbrew
• SocialOomph^[14]
• Sprout Social^[15]

Use any of these tools to schedule your tweets and maintain consistency on the platform. They are powerful social media management tools that has the capabilities to skyrocket your business.

They offer a variety of interesting features that’ll help boost your marketing strategy, not only on Twitter, but on many other social media sites like Facebook, Google+, LinkedIn, etc.

They’re very easy to use respectively, and creating an account is simple as well.

All you have to do is sign-up for anyone of your choice with your email address and password, or sign-in with your Twitter login details and click the Authorize button to allow access to your Twitter account, and you’re done.

Next, schedule your posts as required.

Read More: Get 6 Incredible Ideas For Micro-Influencers To Reap Your Business

Wrapping Up

There are many ways to improve your Twitter marketing strategy and grow your business.
With Twitter’s 157 million daily active users^[16], and well over 5.6 million tweets each day, this social media platform is certainly a terrific digital marketing tool that has the potential to take your business to the next level.
The simple tips presented in this article are amazingly powerful, and proven to help you maximize your marketing campaigns.
Apply these tips and test your own strategies as well to figure out what works best for you.

The post 7 Proven Ways to Help You Maximize Your Twitter Marketing Campaign appeared first on Proven SEO Blog.

At this point, many of us – content marketers have already made plans for the coming year as to how to implement and carry out our content marketing campaigns.

About this time last year many predictions were made as to the trends that will shape 2017. We’ve seen many of those trends come to reality with amazing results.

Some of the trends that were predicted for 2017 are still trending and will continue way into 2018 and beyond.

However, as a content marketer, some questions you need to take to heart are:

• Have you filled out your content marketing calendar for 2018?
• Have you planned out your content task for the coming year?

Before you put together your content marketing plan and fill out your calendar for 2018, please take into consideration the trends that will dominate content marketing in 2018.

What Are The Trends That Will Shape Content Marketing In 2018?

Here are 5 trends that will dominate the 2018 and beyond.

1.Utilize User Generated Content (UGC)

User generated content is a great way to get to the hearts of your readers, because they’re the ones creating the contents.

All you do in the process is to refine or modify the contents according to their needs and present it to them on your blog in a more interesting and informative format.

What Is User Generated Content?

Simply put, user generated content is any type of content produced or contributed by consumers to your site or social media channels.

An article by Christie Barakat^[1] shows that millennial are spending 5 hours each day engaged with UGC, because they trust it 50? more than other contents, and find it to be 35? more memorable.

Furthermore, Adweek^[2] also revealed that 85? of consumers say they trust UGC than others. As you may already know, trust & credibility are most important to your marketing success.

If your audience and customers trust you, they will keep coming back for more of your content, product or services.

How Can You Get User Generated Content?

There are many ways to get UGC. You can do this by:

• Auditing your fan contents
• Searching relevant hashtags
• Identifying consumer trends in your niche
• Host events
• Leverage industry influencers, etc,.

2.Do You Have a Content Calendar?

We understand that content marketing is the primary marketing campaign for 90 percent of B2B marketers. And 52 percent of marketers who are not using content marketing in their efforts to grow their business, say they will employ content marketing to their marketing campaigns in the next few months.

It means that, before 2017 runs out, content marketing will be the main marketing strategy for more than 95% of B2B marketers.

Content Marketing Institute^[4] recent report shows that from 2016 ~ 2017, B2B marketers who saw remarkable increase in the success of their content marketing campaigns attributed 85? of their success to content creation, 72? to content strategy.

So, in-order to stand out from your competitors, you need to create a content calendar that provides you with sets of requirements for your marketing campaigns.

Ensure that your content calendar has a clear success measurement strategy that can be updated accordingly as the need may be.

A powerful content calendar will save you great amount of time and energy, keep you and your team organized, and also retain your reader’s engagement.

3.Video Marketing Will Continue To Rise

Why You Should Use Videos In Your Content Marketing Campaigns?

Video content marketing has risen over time to become the #1 go-to in terms of visual content.

Here’s what the brain behind Facebook said about videos.

“I think video is a megatrend, almost as big as mobile.” – Mark Zuckerberg

Studies reveals that 59? of business executives^[4] said they would prefer to watch videos than to read text content. It also found that by 2020 and beyond, videos will account for 80? of all internet traffic.

As you can see, video has the power to boost your marketing campaigns and increase duration, because it transforms users into promoters – in that 92? of mobile video users reshare videos with fans and friends on all social channels, thereby creating over 1,200? more shares on social than text and image content combined.

Facebook Live, Instagram video, and Twitter’s video are among the newest options to try to keep up with the rise of video marketing.

4.Micro-Influencer Marketing Will Gain Momentum

What is Micro-influencer? A Micro-influencer is a social media user who has direct personal connection with his/her followers, understand their needs, and has the power to move them to action.

When we hear of influencer marketing^[5], our first thought is usually “the use of celebrities to market our products and services” – either by way of endorsements or other marketing channels.

For example, Michael Heller, CEO of Talent Resources – told US Weekly that companies pay Kim Kardashian up to $500,000 for a post on Instagram^[6], while sisters Khloé and Kourtney get paid $250,000 per Instagram post.

Not many brands can afford that much. For this reason Micro-influencer marketing has gained momentum, because anybody as John Hall points out can be an influencer.
“Sometimes, all it takes is one person sharing a piece of content for the right publication, group, or individual audience member to amplify it significantly…” – John Hall

This is a digital edge where many locals are becoming influencers in their own rights. An influencer is no longer one who has millions of followers, but a person who has the power to move people to action.

5.Mobile Marketing Will Not Slow Down

Mobile marketing is a goldmine, so big that Mark Zuckerberg mentioned earlier, said that video is almost as big as mobile.

In fact, research found that 96?^[7] of consumers make inquiries and research about products and services through smartphones.

According to a research by StatCounter^[8], global mobile internet users surpassed traditional computer users by over 51?

As a result, StatCounter CEO said:
“This should be a wake up call especially for small businesses, sole traders and professionals to make sure that their websites are mobile friendly. – Aodhan Cullen, CEO, StatCounter.

The graphs shows that mobile will not be slowing down anytime soon, but will continue to rise even beyond 2020.

What Does This Mean For Marketers?

In simple terms, you need to optimize your website and web content to be mobile friendly.

Conclusion

Here we have the 5 trends to watch in 2018. There are many other trends that will shape digital marketing in the coming year.

However, these 6 trends are a must to consider as you plan to create your content marketing calendar for 2018, because they’ll help you grow your business rapidly.

The post 5 Powerful Digital Marketing Trends That Will Dominate in 2018 appeared first on Proven SEO Blog.

Because these services had no significant revenue impact on the market to warrant investment from investors. Thus, nobody was interested in Virtual Assistant and Artificial Intelligence.

However, a recent study from MindMeld^[1]shows significant changes – progress in this industry and in the way people are using these services nowadays.

The study reveals that searches performed on virtual assistants like Siri, Cortana, and GoogleNow, in 2015 alone, jumped from zero to 10% of overall search volume globally – the equivalent of 50 billion searches a month being performed by voice search.

Recently, Google CEO Sundar Pichai said that 20 percent^[2] of mobile queries on their app and Android devices are voice searches.

An analysis conducted by Northstar Research^[3] shows that 55% of teens and 41% of adults use voice search every day. And about 56% of adults admit to using voice search because it makes them feel more tech savvy.

The numbers are staggering – pointing to voice search’ continuous growth, which also indicates that in about 3 ~ 4 years from now, 50? of all searches will be implemented via voice search command.

With such these statistics in place, how would you answer?

Will Voice Search Bring About The End of SEO?

No! Voice search will not bring an end to SEO. It has only made content marketing and SEO more interesting and complicated.

Milos Milosavljevic, head of marketing at Acumenics puts it this way, “voice search is bringing an ever expanding array of tail queries in the form of questions to the mix.”

This simply means that content marketers will be optimizing their content and websites to align with voice search trends for a variety of platforms for maximum reach, engagement, and ROI.

How can marketers adapt or optimize their businesses and web content for SEO and be found by voice search?

Here are some strategies that will help marketers to optimize for voice search and SEO.

Keyword Variation

Voice search queries are different from text search. Voice searches are conversational and natural in language. People use keyword phrases and questions that sound natural when conducting a voice search, which is different from the text box search that we’re used to.

The main focus of text searches are keywords, but the terms people search for via voice search commands are usually in the form of conversation – with longer phrases.

So make it a point to consistently create high-quality content in a conversational manner. That means, add conversational phrases – questions in your content where appropriate.

Website Microdata Optimization

What is Microdata?

Microdata^[4] is a WHATWG HTML specification used to nest metadata within existing content on web pages. Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users.

Thus, ensure that your website’s sitemap, locations, directions, and all the necessities of your site are readable to web crawlers, search engines, browsers and visitors to your blog or website.

This will make your blog, and it’s content more visible and easily searchable both by voice and text search.

Location

Does Location Play an Important Role in Searches?

Yes! In terms of search in general, location accounts for about 80? of all searches, which includes text and voice searches.

More importantly, we need to understand that voice searches are concentrated more on location than text searches, which brings to mind why it’s important for you to setup your blog or website properly for local SEO.

Consequently, include a photo of your business on your site. Photos play an essential part as well in terms of SEO. So ensure to add high-quality images on your site and business page.

Add your business address, time of your business activities and so on. This will increase your chances of showing up in voice search.

Site Reviews – Why Do You Need Site Reviews?

A collection of positive reviews on your blog or website creates an avenue for your site to rank high on search engine result page (SERP).

These positive reviews tells search engines that your website is up-to-date, and contains high-quality content, which effectively enhances your prospects of showing up in voice and text searches.

As a result, ask and encourage your readers and clients to leave reviews on your site via calls-to-action.

Not all will leave positive reviews. Thus, when someone leaves a negative review, make sure to respond in a positive manner. This might make him change his mind, edit what he wrote earlier, and leave a positive review.

Your Business Page

What Are the Benefits of a “Google My Business Page?”

Google My Business has great impact on local search results. It makes it easier for your business to be found by search engines.

So if you do not have one, ensure to register your business with Google My Business with an up-to-date information, including photos of your business, business name, address, etc,.

These information enables Google to identify your business, the location, time of your business activities, etc, and also improves your odds of being found by voice search.

Read this post for more of the benefits of having^[5] a Google My Business page.

FAQ – Frequently Asked Questions

Create a frequently asked questions page on your website or blog.

Why is a FAQ page Important to Your Business Blog or Website?

As a site owner you collect customer information in a variety of ways. These customers and readers of your blog content ask different questions according to their needs – using conversational keyword phrases.

Therefore, to use the information you collect from your customers effectively, a FAQ page is required. This page will focus on the conversational queries of your customers.

Hence, try to identify natural language keyword phrases and questions your customers are always asking. You can put them into categories for easy processing.

Use these data to create contents that are tailored to those needs – contents that answers those questions.

This strategy will help your web and content to appear in voice search, as well as SERP.

Read More: How To Improve Google Ranking Without Getting Penalized

Final Thoughts

The range of virtual assistants, such as Siri, Cortana, Google Voice Search/Now, Viv, Amazon Alexa, and now, Google Home, are collectively training people to search using their voices and to become more conversational with search and mobile devices.

This has implications with great impact on SEO, but that does not mean the end of Search Engine Optimization because SEO will always find different ways to optimize and adapt to voice search trends.

SEO is still alive and very important to us, bloggers and content marketers. The rise of voice search simply means that to outclass your competitors, you have to frequently create high-quality content that are conversational – using questions.

This will greatly boost your sites visibility and ranking on Google.

Please, check out this posts as they will help your reach a more wider audience with your marketing campaigns.

The post Google Voice Search To Bring About The End Of SEO? appeared first on Proven SEO Blog.

But today, Instagram has evolved to a major visual social media marketing powerhouse.

Yes! With 700 million monthly active users,^[1] and over 400 million daily active users, Instagram is truly a social media powerhouse, or one of the leading social media platforms that is making marketers, businesses, and brands remarkable ROI.

And with Facebook’s acquisition of Instagram, this visual content platform will keep growing spontaneously.

Thus, with Instagram’s rapid and continuous growth, marketers and brands are leveraging its massive marketing potentials.

One major reason why you should leverage Instagram marketing ^[2] is because the average Instagram engagement rate is fascinating.

According to a statistics by Yotpo Instagram converts the most engaged traffic than any other marketing channel.

Yotpo points out that Instagram’s traffic stays on site an average of 192 seconds, beating out all other marketing channels.

The question is: How can you break through the noise and grow your business with Instagram marketing?

Here are some remarkable steps that’ll help you grow your business with an Instagram marketing campaign.

#1 Optimize Your Profile

Other social media sites allow users to add links to each post and share with their audience, but that’s not the same with Instagram.

Instagram does not allow links on the post, that’s why you need to optimize your profile and add a link to your brand’s website, or products and services page.

You have to view your Instagram profile as your brand’s homepage on the site and provide users with optimized information about your business, brand, product, and services with a link to drive traffic to your website or the product page.

Mari Smith’s Instagram^[3] profile above is an ideal example of an optimized profile. With a high-quality clear profile picture of herself, she tells her audience and potential clients who she is and what she does in her description.

Then, she added a link to drive traffic back to her personal website.

Areas to look at when optimizing your profile are:

• Your Profile Picture
• Your Bio
• Your Link

Optimize these areas for maximum reach.

#2 Create a Content Plan

A content plan simply means putting together a system that’ll help you maximize your Instagram marketing, and enable you to maintain consistency. This involves:

• Finding the right images that perform well in your niche.
• Identify when and how to post for maximum engagement.
• The best Themes, Colors, etc., to use on your posts to help improve visibility, traction, etc.,.

To help you create a successful content plan, you must find and study your competitors on the platform to learn about their strategies.

When you learn what your competitors are doing on the platform, your findings will help you create a unique content plan for your Instagram marketing.

So identify a few of your competitors and examine their marketing plans.

#3 Engage With Your Audience

Engaging with your audience has to do with communicating and interacting with your fans and potential clients.

Why Is Engaging With Your Audience Important?

It’s important because the more you engage with them, the more closer you become, thus, setting yourself up for a long-term relationship.

Just as you engage with your audience on other social media sites like Twitter and grow your followers, Instagram is no exception.

You can do this by replying to their comments, like, share, and comment on their posts, ask for their feedback, answer their questions if any, etc.,.

Look for different ways to engage your audience and build relationships that can lead to, or convert them to loyal customers.

#4 Create Engaging Images and Maintain Consistency

As with all social media platforms including blogs and websites, crafting high-quality content with a blend of engaging images is key to increased engagement and ROI.

Above is a collection from Rebekah Radice’ Instagram profile^[4]. Rebekah takes the time to create photos that entertain and resonates with her audience and potential clients while staying consistent with her brand.

You can easily identify her brand on any marketing channel by her color of choice alone. She has successfully created a brand for herself via blog content^[5] and visual images which she spices up with her unique brand color.

And since Instagram is an image sharing platform, you have to create irresistible, high-quality images to share with your target audience.

As you create and share your posts, try to be consistent across all channels, this will earn you trust and credibility.

Do you need a high definition camera to take high-quality pictures to share on Instagram? No!

Your phone’s camera can do the magic for you. With your phone’s camera, you can take high-quality images – edit them as required and share with your audience.

In her post on HuffPost^[6], Kylie Singh said:

“If you want to step up your Instagram game, take better photos and curate an enviable feed.” — Kylie Singh

As she puts it, select your content first. That means before you do anything, you should think deeply about what you want to share with your audience.

• Will your photos resonate with your audience?
• Are the photos you want to post going to entertain and engage your target audience?

Having your target audience in mind will help you create images that your audience will love and engage with.

#5 Cross Promote your Instagram Posts

We are assuming that you already have other social media accounts with a considerable following. With that said, promote your Instagram on all other social accounts you operate.

Link your Instagram account with your Facebook and Twitter accounts and connect with your audience.

Repost your Instagram content on other social media sites including Facebook with a link to your brand or product and services’ website.

Why is this necessary?

It’s necessary because a study conducted by Buzzsumo^[7] found that images posted to Facebook via Instagram got 23% more engagement.

Thus, if you have a brand hashtag, encourage your friends and audience to use it when posting on Instagram.

Embed Instagram icon on your blog. Add your Instagram handle and hashtag on your business cards, email signature, etc.

These activities will help you gain more followers, more engagement, leads, traffic, and increase sales.

#6 Add Call-to-Action

Take advantage of your loyalty followers and ask them to share your posts with their followers on the platform and on other social media sites.

A call-to-action is important to your Instagram marketing campaign because it helps you reach a wider audience and potential customers.

Your followers need to know that you want them to repost your posts.

I never thought of a call-to-action until some friends began asking if they could repost my posts.

So if your fans have no idea you want them to repost your content, it’s likely they will not take action.

Here’s what Julie Neidlinger said about Calls-to-Action:

“Whatever form it takes, a call to action provides your reader with an actionable task.” Without a call to action, you’re wasting your best efforts.”” –Julie Neidlinger

With this in mind, add a call-to-action where appropriate and make it easier for your followers to share your Post.

For an in-depth knowledge on how to write calls-to-action, please, read this post of coschedule^[8].

Wrapping Up

These tips are not all there is to Instagram marketing campaigns. There are lots of other ways to get more from Instagram marketing and grow your business.

For example, Instagram ads are fascinating in terms of reaching your targeted audience, generating leads, driving traffic, and upgrade sales.

But it’s way too expensive and is reserved for a few handpicked brands like the Fortune 500 companies.

However, with these simple steps, you’re sure to increase engagement and grow your business. Read about social media marketing trends for 2017 to stay up-to-date.

Hence, apply these tips and test your own strategies as well to figure out what works best for you. And please, try to avoid these social media marketing mistakes.

The post 6 Proven Steps For A Successful Instagram Marketing Campaign appeared first on Proven SEO Blog.

And with the growing number of new social media sites and content writers, Influencer Marketing will continue to grow in proportion.

Accordingly, marketers, brands, and businesses – big and small are collaborating with influencers of all categories to help them grow their businesses, thereby making influencer marketing a multi-billion dollar^[1] industry.

Consequently, if you’re not using influencer marketing tool to grow your business, you’re certainly leaving money on the table.

However, if you’re just starting out with influencers marketing, please, continue reading to discover some amazing facts about Influencer Marketing.

1. What Is Influencer Marketing?

Influencer Marketing, also known as influence marketing is a type of marketing that concentrates on using key players (influential people) in your industry to convey your message to a wider market.

Instead of personal selling to a selected group of customers, influencers or key players will help you do the job, by promoting your brand, products, and services to a larger market.

It simply identifies leaders who have influence over potential customers and align your marketing activities with them.

2. Types Of Influencers

As with any other marketing channels, there are many types of influencers you can work with to help you grow your business.

But, in this article, we segment the many types of influencers into three categories.

Hence, you need to figure out which of these influencers really fits your needs before investing in influencer marketing.

The three categories of influencers we are going to discuss are:

• Mega Influencers
• Macro Influencers
• Micro Influencers

Mega-influencers: This category of influencers mainly consists of celebrities – actors, artists, sports stars/athletes and social media stars.

They are individuals who have over one million followers across channels and command 2%  to 5% engagement per post.

Because of their celebrity status, mega-influencers have the highest reach on influencer marketing campaigns, and the lowest overall turn-down in terms of influencing their follower’s buyer behavior on behalf of a brand.

Macro-influencers: The mega-influencers’ section is made up of company/business executives – fashion moguls, lifestyle, journalists, bloggers, and authors. PR influencers, etc.

These men and women are individuals who have from 100k to 1M followers across social media, and other marketing channels and drives about 5  to 25 percent engagement per post.

The numbers that qualify for this position differ according to various social media sites. Some put it at from 100k to 1M followers, while others put it at 200k/250k to 1 million followers.

Furthermore, they have the highest reach on a niche market, or immediate relevance, importance, or interest owing to its relation to the current niche market.

Micro-influencers: In this category we have everyday consumers, bloggers, employees, social media users, etc. Anyone who have from 1,000 to 10,000 followers on social media.

There’s been much controversy regarding those who qualify for the micro-influencer position.

Some people say anybody with over 1000 followers, others say from 5000 followers, yet others say from 10,000 followers.

The numbers also vary in terms of the maximum number of a micro influencer, bring from 100,000 to 500,000.

The variation in numbers doesn’t matter to me. What really matters is the rate of engagement micro-influencer commands – comments, likes, shares, and mentions.

Consequently, because of their personal experiences with brands and the strength of the relationship they have with their network, micro-influencers are able to drive about 25 to 50 percent engagement on each post.

3. What Are The Characteristics Of An Influencer?

Many claims to be Influencers, but do they honestly make up the list of influencers? What characterizes you as an influencer?

To be an Influencer simply means that you have the power to influence or control the behavior of a person, or a group of people.

And as the term – Influencer Marketing suggests, it brings out the fact that influencers are people who have the capabilities to directly influence or control the buyer behavior of their followers.

This brings us to the three main factors of the power of an influencer to influence the buying and purchasing behavior of his followers.

They are:

• Relevance: An influencer must have the potential to easily connect to a brand’s message.
• Reach: He/she must be able to reach his target audience with the brand’s content/message.
• Resonance: Must have the power to create content that is in harmony with the brand’s message, as well as resonate and influence the behavior of his audience.

4. Why You Should Work With Influencers

A study conducted by Tomoson^[2] found that 59% of marketers plan to increase their influencer marketing budgets over the next few months.

It also shows that influencer marketing is the fastest-growing digital marketing channel, beating organic search, paid search and email marketing.

As you can see from the screenshot below, 50℅ of marketers are using Influencers marketing for lead generation and to increase sales.

Clearly, it would be a wise decision for you to invest and work with influencers in your industry.

5. How To Work With Influencers

Influencer marketing is an excellent and most effective form of digital marketing that marketers must implement.

Fadida of Rebel Way Entertainment points out that brand-influencer partnerships can be quite lucrative for both brands and influencers.

But to implement a successful influencer marketing campaign, you must know how to work with influencers to successfully take your business to the next height.

Here are some tips on how to work with influencers.

• Give Influencers Control To Be Creative: Influencers who have amassed a wealth of followers didn’t just get to where they are. They know the do’s and don’ts of marketing – customer needs, which is why they’re experts in their respective fields.

So giving an influencer control to be creative will allow him to showcase your brand to his followers in ways that will also compliment your audience.

• Identify Audience Engagement: In this case, before working with an influencer, you need to identify his/her audience engagement rate to know whether he is the best to work with.

Remember, it’s not always about the numbers, it’s about how engaging their audience is. If the engagement rate is good enough for you, then pitch and collaborate with an influencer.

• Engage With Influencers You Want To Work With: Influencers need to know and believe in you before they can convincingly promote your products and services.

So, frequently engage with influencers in your niche who have influence over your target market. As they come to know and love your products and services, they’ll convincingly advertise it even if you’re not paying them.

• Respect Their judgment: There is a reason why these men and women are regarded as experts and influencers – they know the “rules of engagement,” so to speak.

Their command a large group of people who listen to them and do whatever they say. Thus, give them due respect and allow them to do their job for the best interest of your brand.

• Set Clear Objectives For Influencers: As you can see, influencers can help your brand go viral and grow your business faster than your can imagine.

But if you do not have clear objectives for him to work with, it might not turn out the way you expect. Therefore, set clear goals and objectives to help create more brand engagement and maximize ROI.

6. How To Find Your Perfect Influencer?

Finding influencers to work with is not really easy, but with the right tactics in place, you can get the ideal influencer for your brand.

So, determine the tactics you want to implement and search for influencers who fit into your marketing tactics.

All the different types of influencers mentioned in this article use different marketing channels to reach their prospects.

Some use social media sites, personal blogs, discussion forums, groups, and so on.

As mentioned earlier, your objectives will help you determine how you pinpoint your ideal influencer to work with for maximum ROI.

Read More: 5 Successful Influencer Marketing Steps to Make More Money

Accordingly, follow and engage with them on various platforms to create relationships. Let them know you.

There are many tools^[3] that can help you find your perfect influencer to work with, such as: Buzzsumo^[4], Linkdex^[5], Followerwonk^[6], ProvenSEO, including Google Search.

Read More on starting an SEO Agency Business.

For example, I’m in the blogging or content marketing industry, and if I want to search for an influencer in my niche, I simply go to Buzzsumo, Alltop, or Google search and search for top content marketers. From there I can filter the result and select those I’ll like to work with.

The post A Quick Guide To Learn About Influencer Marketing appeared first on Proven SEO Blog.