We all know that analyzing and tracking our visitor’s behavior is essential for the success of our website or blog.

However, analyzing and tracking how the visitors interact with the blog or website is quite difficult. But with a user-friendly design, you can attract visitors so that they click on a particular part of a web.

Things like an Ad, or subscription box really helps to attract the visitors, but you don’t know how the visitors will react. To know that you will need enough data.
But how will you get this data? Well, the answer is Heatmaps. Heatmap tools and plugins help you track where your users click on your site, how far they scroll, and how they actually make use of your blog or site.

With this article, we will present seven best tools for you so that you can take advantage of it and know how your visitors behave on your site or blog.

7 Best Heatmap Tools To Track Visitors Behaviour

#1. Crazy Egg

Crazy Egg^[1] is one of the most fantastic site optimization tool that let you know and have the insight of your visitor’s customer behavior on your blog or website.
This is a sales optimizer provides you more control on online your business strategies with the efficient tools.

With this tool, you can enjoy scroll map tool, heat map tool, design testing, in-page analytics, A/B testing, CRM and a lot more other features. The best thing about this tool is that it lets you divide the heatmap information into traffic sources.

This will let you see that which visitors are coming from which sources like social media platform, search or any other sources that interact with your blog or site.

This tool is even available in the plugin. So, if you have a site that is based which is running on a platform like WordPress, then it will be effortless for you to add this tool is very easy to add into the website.

The tool offers 30-days free trial, and it offers four different plans in which the starting Pro plan can cost around $99 per month.

#2. Inspectlet

The Inspectlet^[2] tool integrates Analytics to your site. The tool lets you track the movement of the mouse, clicks, scrolling and typed information on your blog or site. The three basic features that this tool offers are session recording, Heatmaps, and Form analytics.

Besides that, the team of this tool provides conversion funnel analytics along with a strong filtering functionality. And it even offers analytics to understand better and optimize your lead generation as well.

The tool offers six different plans where you the first plan costs at free and the Micro, Startup, Growth, Accelerate and Enterprise. Where the starting plan costs around $39. And if you want to leverage more from it you can upgrade to its other plans.

#3. Clicktale

Clicktale^[3] is another best pick of this list the offers excellent heatmaps analytics. With this, you can have powerful session recording technology and great detailed heatmaps analysis features.

Besides that the great thing about this tool it offers integrations with other analytics tools that you can use. It supports integration such as Google Analytics, Google Tag Manager, and other integration as well.

In features’ list, it includes advantage like Session recording, advanced analytics, conversion analytics and so many other functionalities. However, the Clicktale doesn’t have any pricing detailed offered on its site.

#4. Mouseflow

Mouseflow^[4] is having a more than 100,000 happy customers like Microsoft, Hubspot, Intuit, Sage, Philips, NBC and other popular happy customers. This tool for serious marketers helps you understand your visitors and let you take action like never before.

It helps you see exactly what you see what exactly the visitors on your site are doing. It offers to record of your site visitor activity, which means you can see how the visitors are interacting with your blog or website.

You can even take advantage of its other features like form analytics that allows you to find why visitors are abandoning your forms.

With this tool, you are allowed to track your funnels and also set custom funnels so that you can find your visitor’s source from which they are coming and how differently they are behaving on your website.

However, this tool costs at $29 per month with its starter plan, but as per your desire, you can go for its other plan.

#5. Heatmap.me

Heatmap.me^[5] is one of the easiest and simplest heatmap analytics tools in the market. It offers effortless installation, and it is packed with a tiny code of JavaScript, which loads your site asynchronously without slowing it down.

As compared to other tools in this, this tool offers real time heatmaps. Hence, you can see the interaction of the visitors with your blog or website live.

Don’t worry about the privacy the tool is excellent at keeping the data private of your user by not logging unnecessary data.

This tool offers a free plan which is limited to just five pages on a single blog or website. But their paid plan starts at $100 per month that offers unlimited pages on one blog or website.

#6. Hotspots Analytics

Hotspots Analytics^[6] a plugin that you can use on your WordPress based website or blog. This is one of the most advanced analytics plugins that offers heatmaps, activity of the visitors and custom event tracking as well.

It provides integration with Google Analytics and also gives support to the responsive web-design and smart devices. This tool is all free to use.

#7. WP Slimstat

As per claim of the brand, WP Slimstat^[7] is a leading web analytics plugin for the WordPress. It helps to track visitors and returning customers, registered users, JavaScript events monitoring, intrusions detection, and also analyze email campaigns.

It provides real-time activity log, server latency, export data to Excel, IPv6 support and a lot more. There are over 100,000 active installs that are a huge number. You can even have premium add-ons too. This plugin is also free to use tool.

See Also: 5 Time-Saving & Productivity Breakthrough Marketing Tools To Use

Conclusion

These are the best seven cheap maps tool that offers excellent tracking of your visitors. Heatmap analytics is one of the essential things to track the success of your online business, and we are sure that these tools are great at letting your track your success.

So tell us which one is your and how it worked for you tell us here in the comments section.

The post What Are Best Heat Map Tools To Track Your Visitors Behaviour? appeared first on Proven SEO Blog.

Organic traffic is the proven strategy for all the online business growth. But the one major issue for most of the website owners it that it is very challenging for them to stay upgraded with the continuous change in Google’s search algorithm.

We all know the search giant Google is regularly rolling out the updates in the algorithm. And there have been significant changes since the year of 2011.

Here they are such as Google Panda, Penguin, Pirate, Pigeon, RankBrain, Hummingbird, Fred, Mobile-Friendly Update, and Possum. These are such major updates per year in last seven years.

If the blog or site is no longer concurrence, this can run the risk of getting penalized by Google and losing any ground made up.

To ensure that your content aligns accurately with a search engine, you need to optimize your rankings in Google for long lasting positive SERPs results. Here are some easy ten steps listed below that you can use to improve your Google ranks without getting any penalty from Google.

Steps to Improve Google Ranks Without Getting Penalized

#1. It Is All About Your User

As already mentioned that Google algorithm is constantly changing and updates are rolling out to give the top quality and most relevant results in search engine.

With these algorithm updates, Google doesn’t mean to penalize blog or website or hurt webmasters. All they want is to make sure that web users find the information what they are seeking for at their very first search.

When it comes to improving Google rankings, make sure you begin with looking at your site from the view point of your user searching on Google.

For that, you need to ensure that is your site offering the best to your readers? Does it provide most relevant information for your user given search terms? If your site does support this fact then you are doing well, and if not then do fix them.

#2. Focus on Content’s Quality Over Quantity

Google always ranks and indexes those pages which contain quality rather than quantity.

While it is true that Google indexes more pages for a particular user search term, this is great option to gain higher Google ranks, but you can’t get this by publishing content that is only keyword optimized. Google now give the first preference to the quality of the content.

The Google Team make changes almost every day, the Google algorithm Panda helps the search engine to throughout that low-quality with high-volume content.

Google now focuses on quality content it is great to have high-quality pages on your site rather than having high volume content with poor quality.

With a blog, you have one of the great ways to add high-quality content to your blog or site. However, blog posts which are giving little value can impact in a wrong way to your site’s Google ranks.

But you improve your site quality by removing those pages from your site and walk ahead to recover your drop in search rankings.

#3. Analyze Search Ranks

After analyzing content quality, you need to optimize your site ranks, for that make sure where your site ranks today. You can check out this using Serps.com^[1] which is an online tool to know your site’s position.

Also, check your website speed on webpagetest^[2] and health of your site. By health, this means, whether your site has any Google penalty or not.

Doing these all you will know where your site ranks and how you need to input your efforts to improve Google ranks.

#4. Trace the Exact Metrics

Now, this is time to determine your essential metrics of your site to look for the factors that you require to optimize. For that access these four important metrics:

• How many visitors find your blog through Search Engine?
• Organic traffic conversions.
• Keyword ranking of commercial keywords.

Once you have entire idea of all of them, then set up the SEO dashboard to track all these metrics.

#5. Identify and Evaluate the Penalties

Whatever you do to enhance Google rankings, it doesn’t help you rank well if you don’t know the penalties on your blog that violating Google’s policies.

To find that which penalty is violating Google’s policies you can use Moz^[3]. This way you can identify the weak links and remove them quickly.

#6. Right Keyword Research

To research for the right keyword, first, see what your readers search for in your niche and how they reach to you.

For that, you can take help of Google Keywords Planner tool to research for the right keyword that you can stuff into your content.

You can even use this tool to spy on your competitors, but it is recommended not to pick the competitive keyword. Choose keywords those have decent traffic and little competition.

#7. Let Google Search Know Your Are There

Once you have published quality content with right keyword stuffing, this is now time to let Google know about your content and make it easy for your user to reach easily. For that make sure you the meta title and description coordinate to the on page content.

The reason behind this is the closest to match the better it is rank well in Google. So make sure you provide the clear description into the content and push your users to click on it.

#8. Generate Quality Links

Just like quality content, quality backlinks also matters a lot. Quality incoming links always look good to Google search engine.

But make sure you concentrate on generating high-quality articles as well as building links because Google now no longer paying attention to links those are from content distributing websites.

#9. Never Do Overdo Advertising

Google penalizes those sites which are too much advertising because Google sees these sites as a low-quality of spam. So ensure you don’t display that much advertising on your site that interferes your content.

#10. Make Sure Your Site is Mobile-Friendly

It is essential to make your phone mobile friendly because nowadays there are so many readers to visit the site through smart devices like smartphone and tablet.

So it is important to make your site mobile friendly. If you don’t have yet, then there are many mobile-friendly themes are available in the market that you can install and make your site mobile-friendly.

See More: 6 Proven Steps For A Successful Instagram Marketing Campaign

Conclusion

Google is continuously improving, but the principal of SEO optimization is always remaining similar. High-quality content and other SEO optimization factor always do well when it is about well Google ranking. People always love to share quality content, and this is what Google loves most.

So unlock the challenges and improve your Google Search Ranking with following the above-listed steps and you will steadily and truly understand targeting your audience and will reach to you desire to gain more and more Google rankings.

The post How To Improve Google Ranking Without Getting Penalized appeared first on Proven SEO Blog.