How to Cut Costs and Boost Engagement with Micro-Influencers?

Shane Barker — Thu, 03 May 2018 13:38:52 +0000

Influencer marketing has been a huge hit the past couple of years. But like all other marketing channels, influencer marketing is constantly evolving.

In 2017, you’re going to see a lot more focus on micro-influencers, according to predictions by Tap Influence. This shift in focus is mainly because marketers are starting to realize the importance of authenticity, which micro-influencers are known for.

How to Boost Engagement with Micro-Influencers

One of the leading benefits of working with micro-influencers is their ability to maintain authenticity. Although they have a smaller following than other influencers, their followers are people who are genuinely interested in what the influencer has to say. And micro-influencers tend to maintain an authentic voice, even when creating promotional content, which is crucial for building trust.

So working with micro-influencers can help you win the trust of your target audience. In fact, a study funded by Experticity found that micro-influencers’ recommendations can effectively influence the purchase decisions of at least 82% of consumers.

Micro-influencers are also known to have a more engaged audience. So they’re ideal if your goal is to drive more engagement for your brand. Markerly conducted a study which found that regular influencers have a lower engagement rate than micro-influencers. This is likely because most micro-influencers focus on a specific niche. And the people who follow them are typically interested in said niche, making them more likely to engage with the influencer’s content.

Image Courtesy: Shane Barker

Cut Costs with Micro-Influencers

Another major benefit of working with micro-influencers is their cost-effectiveness. Influencer marketing is already considered to be a highly cost-effective marketing channel.

But small businesses and startups with limited marketing budgets may not be able to afford regular influencers for their campaigns. That’s where micro-influencers come in.

While top bloggers may charge you in excess of $1000 for one sponsored post, a micro-influential blogger may only charge you between $175 and $500 per post. And a top Instagram influencer may charge somewhere around $1000-$3000 or more for one image. But micro-influential Instagram influencers only charge around $75-$500 for one image.

This proves that there’s a huge difference in the cost of working with micro-influencers and regular influencers. You could activate multiple micro-influencers for the cost of one regular influencer. So if you’re interested to drive engagement, and build trust at minimal cost, micro-influencers are your answer. To learn more information and tips about micro-influencers, check out the following gifographic.

The post How to Cut Costs and Boost Engagement with Micro-Influencers? appeared first on Proven SEO Blog.

How to Improve Your Search Rank with Local SEO?

Shane Barker — Thu, 20 Apr 2017 13:35:59 +0000

You want to beat your competitors and make sure your business ranks at the top in local search results. But if you’ve made an attempt with local SEO, you know that it’s not so easy to achieve those ranking goals.

If you need some help improving your local SEO efforts to boost your local search ranking, this guide is perfect for you. Take a look at some of the best practices to help you improve your ranking in local search:

Optimize Your Content for Local Search

Like regular SEO, local SEO also involves optimizing website content with keywords. But instead of simply using top-ranking keywords for the relevant industry, you also need to make sure the keywords are popular in your target location. And ideally, you should also include your city or area name along with the keywords.

Using these keywords, you’ll not only need to optimize your website copy, but also other elements such as meta descriptions and meta tags. So when people find your page in the search results, they will be able to see that it’s relevant to what they’re searching for. And that can lead to more click-throughs and page visits, which can improve your search ranking.

In addition to this, you need to update your correct business information on your site. Update information such as your physical address, local phone number, hours of operation, etc. And make sure to include directions to your location because 53% of people who search for local information do so in order to find directions.

See More: Buy Backlinks – Can You Outrank Your Website In Major SERP’s?

Optimize Your GMB Page

Another important step is to optimize your Google My Business page with accurate and helpful information. This is necessary so that Google can properly identify and categorize your business.

After verifying your business on GMB, you need to make sure the page has correct info such as your business name, physical address, phone number, and categories.

You should also upload a few high-quality images to give searchers a glimpse into what you have to offer. This can entice them to check your business out, driving traffic to your site, and boosting your search ranking.

These are two of the most important steps you need to take to improve your local SEO. In addition to these, there are several other steps you need to take to improve your local search ranking. If you’re interested in learning more, just check out the infographic below.

Image courtesy: Shane Barker

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