When most people think about influencers, they think of macro influencers, the people with millions of social media followers. These are the people who charge premiums just to send out a tweet. Interacting with these types of influencers is no easy task as many gatekeepers ex...
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Was I complimented or criticized? Recently someone called me a "micro influencer." Was I being flattered or insulted? The term sounds like an oxymoron, a contradiction in terms. "Micro" means small and therefore sounds insulting. However, to be called "an influencer" ...
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One of the most powerful ways to spread your content brand is to reach out to influencers. By building relationships with these influencers, you open the door to several of these influencers potentially sharing your content with their audiences. Reaching out to influencers and...
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Today’s digital ecosystem has become an extremely overcrowded sphere. The increase in online websites has made it increasingly difficult for businesses to get their desired visibility. Increased competition is forcing businesses to turn to more innovative mediums for online...
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