At the beginning of this month, the Australian Association of National Advertisers (AANA) has amended the Advertiser Code of Ethics which requires that social media influencers disclose if their content is sponsored or not. This means that if you are living in Australia, ...

According to Amaury Tréguer, Head of Social & Content at Hausmann Group, the recent rise in micro influencer marketing has led to a lack of credibility, transparency, and measurability. However, this only applies to big influencers while the situation is quite different ...

Last year, social media marketing has experienced a boom thanks to the growing popularity of social media platforms such as Instagram, Snapchat, and Facebook. Businesses are taking advantage of this growing trend and are looking for new ways to capitalize on it. But as is ...