One of the best ways to improve your own digital marketing strategy is by keeping an eye on what your competitors are up to. You've probably heard that comparison is bad. This is something that many people grow up hearing. You don't want to compare yourself to your neighbors, you...
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One of the most important criteria Google and other search engines use to rank web pages are the number of backlinks they have from other reputable websites. The theory is that if a lot of people refer to your web page from their own websites, your page probably will have more va...
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Thanks to the rise of the Internet, most businesses today have a critical connection to online customers. Many companies today are exclusively online. In fact, the world’s largest retailer today is Amazon, which doesn’t have a single storefront anywhere in the world but inste...
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Everyone knows that search engine optimization (SEO) is important for local business. It increases the community’s awareness of your business, generates more traffic, and gets you more conversions. Understanding how SEO works helps you to build a strategy to improve your local ...
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