Let’s play an association game.
What’s the first word that comes into your head when you think about marketing?
Is it money?
Marketing has many advantages in addition to monetization.
For example, marketing is first and foremost about connections between the business and the consumer.
Social Media Marketing is different from other types of marketing.
Consider these statistics:
93% of marketers use social media to promote their businesses.
Do you know why? Check out this next statistic:
The number of social media users is expected to reach 2.5 billion, 1/3 of the entire population of the world, by next year.
If you follow these tips, you’ll be able to use social media to make online sales.
1. Make an action plan. Then follow it. The tips in this article will enable you to make a roadmap. Stick to it. Focus on the steps needed to achieve your goals and follow them. When you get to the last step, analyze your success. Any disappointments should be met by revising the plan and following the new one.
2. Have a fast-loading site Today, many consumers visit websites on a variety of electronic devices. If they get impatient for your site to load, they could leave. Think of all the sales you’d be leaving behind!
3. Follow up with your customers When they’re ready to buy again, you want to be the first site they choose to buy from. This is why Amazon and other websites show customers the history of their purchases when they go back to their sites. This reminder could trigger additional purchases.
4. Use automation tools First, you won’t be relegated to being at a computer. Next, your scheduling tool can tell you the optimal time to post. This is when the members of your email list are most likely to be at a computer. Buffer is a free scheduler. This popular tool will post at optimal times for you but will only allow you to schedule ten at a time. Other tools cost but will be at least as effective.
5. Offer a perk for buying from you. Imagine your customers’ surprise when they’ve opened the box to find you’ve thrown in something extra! With the online competition as fierce as it is, incentives go a long way in beating the competition for sales. You might even offer a discount for additional sales; the more they buy, the more they save. Consumers love a bargain!
6. Use color graphics in your marketing. We are living in a world where people are engaged by pictures. Infographics, Gifographics, memes, graphics, interesting photos all go along way in engaging a potential customer. Free tools like Canva are at your disposal and aid in graphic design if you can’t afford a professional designer.
7. Take a unique approach to your marketing. Even if you are offering the same message as other sites, you can try to deliver it in a new way.
8. Avoid the one-size-fits-all approach. If your social media marketing is to be successful, you must consider the platform you’re using to deliver your message. For example, Twitter is terse, LinkedIn professional, while Facebook is more casual. Consider the personality of the users’ social media site before you choose which to use for marketing. Then, adjust your message to fit that mood. Just how many social media sites should you be on? You should be where your customers are. According to Gareth of ProvenSEO, one of the biggest mistakes marketers make is being too many places at once.
Also See: The Benefits That Influencer Marketing Can Offer Your Business
Follow these eight tips and you’ll be well on your way to a lucrative online business with repeat customers. If you’ve bonded with them as well, that’s icing on the cake.
