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Author: Theo Smith

Digital Marketer and Blogger
Theo is a passionate social media marketer and blogger.  He makes the impossible #Recruitment possible via #SocialMedia. He writes regularly on  www.SocialPathfinder.com  and for a variety of other publications. Having visited all four corners of the recruitment world, spending time in ‘Specialist Recruitment’, ‘Executive Search’, ‘In-House’ & ‘RPO’, he now brings creative ways of recruiting and engaging with key talent across social media, on behalf of his clients.  ‘Social Media’ amplification and engagement with a sprinkle of ‘Content Marketing’ and ‘Community Management’ is where it’s all happening! He’s an avid writer and public speaker, whilst still working in a challenging role within TMP Worldwide UK; a resourcing business that helps organisations hire and retain the right people by leveraging their employer brands. Find Theo Smith on Twitter.

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Social Media Marketing

Social media marketing has gone beyond a phenomenon, and Facebook is currently ruling the roost. But it's not all about social because between Facebook and Google they account for over 85% of all internet ads in 2016 (Meeker Report[1]). That's not all! It only looks to contin...
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