What is Facebook live?
Facebook live is here to stay. If you haven’t thought about including Facebook live in your marketing strategy, you could be missing out on quite a lot of social traffic, engagement and building relationships with your audience.
Believe it or not, people tend to spend 3x longer watching the video which is live compared to a video which is no longer live, according to these statistics[1].
What does that mean?
It means you need to start utilizing Facebook Live if you haven’t done so already.
Facebook Live is free, and it’s a brilliant way to increase your fan base, reach your audience and engage with them on another level.
In this article, I’ll be covering 5 ways you can utilize Facebook Live. No more excuses!
1 – Behind The Scenes
People are usually interested to know what happens behind the scenes, with Facebook Live, you can do just that! Show them what you get up to, let them see what it’s like.
It will help build trust, and your audience will feel more special being able to see what’s going on backstage. They are also more likely to engage as it will be of interest to them.
2 – Share Industry Breaking News
One of the best ways to increase your engagement on social media platforms, is keeping your followers up-to-date with the latest trending content in your industry.
Utilising Facebook Live to cover trending content for your audience is the perfect way to build up relationships, trust and skyrocket your engagement.
Not everyone has time to read up all the changes, so a quick livestream covering all the new trends and breaking news is likely to catch your audience’s attention.
You could also tell them to engage using the emojis as a response for example on a scale of 1-5 on how they feel about the new trends and changes.
3 – Webinars
Providing exclusive content such as webinars to your Facebook community will definitely result in a boost of engagement, especially if you’re covering interesting content and featuring influencers.
It’s a great way to build your fan base, and you’ll reach a larger audience, even more so if you tag the guest’s profile in your Facebook live post.
The best thing of all, these webinars don’t even need to be “live”. Once you’ve finished the live webinar with your email list, you should consider releasing it via a Facebook Live for your community. It definitely boosts engagements and helps you grow pretty quick!
4 – Q&A’s
Engaging with your followers by running a live Q&A session is a great idea to build up engagement. You could get them to ask questions during the livestream or request questions on a specific post published before the livestream starts.
Just like with running them on other social platforms, for the best turn out, you should announce it on your other social streams like Twitter and Instagram.
In the Q&A you could mention to click a link in the status or comment section, that could lead them to your site or a gated asset, which you’ll then receive sign-ups for to increase your email list, etc.
5 – Sharing Your Latest Blog Posts
Repurposing your blog posts into Facebook Livestreams is a good way to keep your audience engaged. You could cover the top key points in the latest blog post, and go into them in-depth, whilst answering any questions from the audience.
In the end, you could link to the blog post for them to read up more about and learn some extra tips. Especially if you mention there is a key tip or asset on the blog post that they should go and read.
Your traffic is likely to increase, and your audience will appreciate you taking the time to explain the article in-depth and answer any questions they have.
If you’ve optimised your website for collecting leads, you’re bound to generate more signups, building your email list with high-quality interested leads.
Conclusion
If you don’t use Facebook Live already, you need to implement it into your Facebook strategy right away. Experiment with the above ideas and see what works best, what generates the most engagement and interest to your audience.
There’s nothing wrong with asking them what content they’d like to see. The more value you can give them, the more they’ll remember and stay connected with you, moving down the funnel.
Featured Image: growthgurus.com/
In-Post Images: Shutterstock
