Twitter as we know, is a mini-blogging platform that has successfully establish itself as a major social media marketing tool to contend with.
This is so because tweets on Twitter are reaching well over 1.6 billion people[1] per month, making Twitter a powerful force in the social media marketing circle.
Consequently, brands and marketers have taken advantage of Twitter’s marketing power to grow their businesses.
This has brought to mind the following questions for consideration.
- Are you getting the ROI of your Twitter marketing campaigns?
- How are you leveraging Twitter to upgrade your marketing strategy?
- Are your marketing efforts paying off?
- Does your Twitter marketing strategy sucks?
These are some of the many questions that some marketers are struggling with.
To help you find answers to these questions, this article will help you discover 7 irresistible hacks that’ll help you improve your Twitter marketing strategy and grow your business.
Tips To Enhance Twitter Marketing Strategy To Grow Business
# Tweet at The Right Times
Why Is Time Important In Your Marketing Efforts?
As with all social media sites, tweeting at the right time is essential to the success of your marketing campaigns. Why?
For example, an average of 6,000[2] tweets are tweeted every second on Twitter. This number sums up to over 350,000 tweets per minute, and 5.6 million tweets each day.
As a result of these massive numbers, if you don’t tweet at the right time, your tweets are sure to get lost in the noise.
So ask yourself, how can your tweets stand out from the noise? When is the best time to tweet?
First, identify your target audience – their geo-location and the best times when they’re sure to see and engage with your tweets.
To easily identify the geo-location of your target audience, go to your Twitter Analytics[3] and click the Audiences tab at the top of the page and then scroll down to Country.
Twitter Analytics can help you measure your engagement and make your tweets more successful.
You can as well use Tweriod[17] to find out the best times to tweet when your audience are sure to see your tweets.
All you need to do is sign-up with your Twitter login details and click My Analysis button. Tweriod will send your results direct to your inbox.
The results will show you when your tweets get the most exposure and the best times to tweet when your followers are online. Screenshot below.
Consequently, use the data you obtained to schedule your posts with Buffer[4], HootSuite[5], Statusbrew[6], or any other scheduling tool that works best for you.
These tools will deliver or post your tweets at the best times when your target audience are online to engage with your tweets.
Please, note that the best times to tweet as seen on the screenshots above are not typical to all time zones.
Time zone vary according to ones location. Thus, identify your audience’s geo-location and their best times to engage with your tweets.
# Use Relevant Hashtags
What are the benefits of hashtags?
The use of hashtags on your posts is of great importance because it helps your target audience and clientele find you and your content.
Furthermore, hashtags can increase engagement, generate leads, and ROI.
Simply put, hashtags can help you connect with your target audience, and build your brand.
This is so because tweets with hashtags can be retweeted 33% more[7] than tweets without hashtags – which means that hashtags will enable you reach a more wider audience.
Accordingly, do not overdo hashtags. Tweets with one hashtag perform well, in that they’re 69℅ more likely to be retweeted.
So try to add one hashtag on each post. But please, test your hashtag strategies to find out how many hashtags works well for you.
# Avoid Repetitive Content
Posting same content over and over will make you lose your target audience and potential clients because they’ll view you as a spammer.
Whatever type of message you want to send across, be it products and services, etc, reposting same content everytime is killing your chances of improving your Twitter marketing.
If you have to retweet same article many times over, try to create about 5 catchy headlines for each post with a blend of relevant images and tweet them accordingly.
Also endeavor to post a variety of relevant contents that are informative and resonates with your audience.
When your targeted audience find your content useful, it’s more likely they’ll keep coming back for more.
# Leverage Twitter Chats on Relevant Topics
What is a Twitter Chat?
Twitter Chat is a discussion or conversation session that is help on Twitter and open to the public or other Twitter users at a particular time.
The discussion is usually based on a specific topic – tied to a unique hashtag.
Why use Twitter Chats?
Twitter Chats is a remarkable marketing tool because it enables you gain real active followers – those you can convert to customers.
This tool offers you the opportunity to interact with your audience, and at the same time, creating brand awareness.
An exposed brand awareness means increased brand visibility, improved engagement, more sales, etc.
If you’re new to Twitter Chats and haven’t hosted one before, my advice is for you to participate in a few chats to get an overall idea of how it works.
In fact, Twitter Chats is amazing in the sense that participants are individuals who’re actively looking for solutions to their problems on the platform.
Therefore, hosting a Twitter chat will help participants to benefit from the information you provide, thus, present you as an expert and authority in your niche.
This will result in trust and credibility. Hence, you can easily convert them to customers.
How Can I Host Twitter Chats
To host Twitter Chats, you must first create a plan for your chat, and identify the purpose of hosting a chat.
Choose a topic – an interesting topic that’ll fascinate your audience, and an irresistible question. Then, pinpoint the best time to host your chat.
Make adequate announcement, promote your chat sparingly and invite other users. Ensure that you invite influencers and experts in your niche.
HootSuite regularly host Twitter Chats. The screenshot above shows a promotion of one of their Chats.
However, before choosing a topic for discussion, think of the issues your target audience might be struggling with and create a topic around it with a relevant hashtag.
Also, don’t conduct a Twitter chat out of the blue. Make proper announcements and keep your audience prepped-up for the chat.
Please, check out this post for more on how to host Twitter Chats[8].
# Engage With Your Audience And Other Users Content
As with other social media platforms, Twitter is also a platform to engage and interact with other users and your audience as well.
So, to improve your Twitter marketing strategy, you need to take the initiative and start engaging by interacting with your target audience, as well as the contents of other Twitter users in your niche.
How Can You Engage And Interact With Other Twitter Users And Your Target Audience?
Interacting with other users and your audience is as simple as A, B, C. The following tips will help you greatly:
- Like their tweets
- Retweet their tweets
- Respond to whatever questions or concerns they may have
- Follow them on the platform
- Thank them for When they retweet your tweets
- Mention them
These tips will get you noticed – expose you to your target audience, to a more wider audience and clientele.
They may respond by following you back and engaging with your content, and also start interacting with you. And if they find your contents useful and informative, you can easily convert them to customers.
At this point you will be building a long-term relationship with your fans and prospective clients – which will effectively improve engagement, generate leads, and maximize ROI.
# Are You Using Twitter Cards?
Why Do You Need Twitter Cards For Your Twitter Marketing Strategy?
Twitter is referred to as a mini blogging platform because you’re limited to only 140 characters. Marketers always find it hard to fit everything that’s important to your marketing campaign into that small space.
That’s why you need Twitter Cards to help you expand your horizons.
What Is A Twitter Card?
In more simpler terms, a Twitter Card is a tool or technology that allows users to present the contents of their site in a more interesting and engaging way, because it goes beyond the 140/160 characters.
Twitter cards will helps you provide more expanded, attractive, and engaging multimedia-rich tweets to Twitter stream.
This breathtaking tool offers users the opportunity to attach multimedia files such as videos, photos, GIFs, etc to tweets that are linked to their blog or website content.
This amazing tools will help you add more characters to your tweets and make them larger – thereby transforming your tweet into a more epic post that’ll generate more attention.
As a result, more attention will lead to more clicks, more clicks to more egagement, more engagement to more sales, etc.
There are a variety of Twitter Cards[9] you can choose from – depending on your needs.
For example, the screenshot below shows a Summary Card With Large Image created by TechCrunch.
As you can see, the name speaks for itself. The hallmark of a summary card is the image – which is linked to your content.
The primary Tweet appears above the card, while the tweet below the card is from the website, blog post, homepage, product and service page, or wherever the tweet is linked to.
How Can I Use Twitter Cards?
To use Twitter Cards, all you need to do is choose the type of card you want to work with. Add the appropriate meta tags to your webpage.
To use Twitter Cards, you’ll have to validate or approve your website with Twitter. First, ensure that your web pages or the web page you want to validate have meta tags.
When this is added correctly, test your web page by running the URL of the page on the Validator tool.
In other words, simply enter the URL of the webpage that you added the meta tags into the box and click the preview button as seen on the screenshot above.
When this is done, tweet the URL, and you’ll see the Card appear below your Tweet.
Please, go here for more on how to validate your web pages[10] for Twitter Cards, and how to add meta tags[11].
Using this tool will help you create remarkable tweets that have the capabilities to enhance your click-through rates (CTR), increase engagement, and maximize ROI.
# How Consistent Are You on Twitter?
Are you tweeting consistently on the platform? Do you tweet once or twice every week?
What Are The Benefits Of Being Consistent On Twitter?
Interestingly there are many benefits[12] of tweeting frequently. One of the many benefits is that, tweeting regularly is a guaranteed way to build trust with your audience and establish your brand.
In section one, you were able to identify your target audience, who they are, when they’re online to engage with your tweets, their geo-location, and so forth.
Hence, as you tweet high-quality, engaging contents that your target audience and clientele find valuable frequently, they’re certain to point you out as a credible and trusted brand.
Once they put their trust in you, they will always engage with your contents and keep coming back for more. These will certainly increase engagement, improve sales and ROI.
Endeavor to maintain the 80℅ / 20℅ rule. This simply means that, you tweet 80℅ of other users contents and 20℅ of yours.
However, please note that being consistent on Twitter does not mean that you have to be on the platform all the time tweeting to build your brand.
There are powerful tools that can help you automate the process. These tools will help you save time and appear active as well.
Some of these helpful tools are also mentioned in section one. They are, but not limited the following:
Use any of these tools to schedule your tweets and maintain consistency on the platform. They are powerful social media management tools that has the capabilities to skyrocket your business.
They offer a variety of interesting features that’ll help boost your marketing strategy, not only on Twitter, but on many other social media sites like Facebook, Google+, LinkedIn, etc.
They’re very easy to use respectively, and creating an account is simple as well.
All you have to do is sign-up for anyone of your choice with your email address and password, or sign-in with your Twitter login details and click the Authorize button to allow access to your Twitter account, and you’re done.
Next, schedule your posts as required.
Read More: Get 6 Incredible Ideas For Micro-Influencers To Reap Your Business
Wrapping Up
There are many ways to improve your Twitter marketing strategy and grow your business.
With Twitter’s 157 million daily active users[16], and well over 5.6 million tweets each day, this social media platform is certainly a terrific digital marketing tool that has the potential to take your business to the next level.
The simple tips presented in this article are amazingly powerful, and proven to help you maximize your marketing campaigns.
Apply these tips and test your own strategies as well to figure out what works best for you.
Featured Image: Shutterstock
In-Post Images: Shutterstock.com & Image given by Author
