Digital marketing has continued to evolve with a variety of marketing assets including emoji marketing. Emoticons, as they’re known has been around since the late 90’s, and used by smart marketers to boost their business performance. While some marketer are aware of ...

Search Engine Optimisation (SEO) is one of the most important elements of Digital Marketing. It is dynamic – some of the principles have been around for a very long time but others change or new ones are added. In this article I want bring up to speed on what I see as ...

When most people think about influencers, they think of macro influencers, the people with millions of social media followers. These are the people who charge premiums just to send out a tweet. Interacting with these types of influencers is no easy task as many gatekeepers ...