“Negative SEO” is a broad umbrella term that describes when someone uses black hat SEO techniques that can harm another site, often targeted against the site of a competitor. In December 2012, Matt Cutts – who then served as the spokesperson for Google – stated ...

Many bloggers, content marketers, and website owners are struggling with search engine optimization – SEO. They’re being overwhelmed with the intricacies of SEO, which led them to often wonder; Why does my site need SEO anyway? Why can’t I get it done? Why ...

The term Social Media was first coined in the late 1990’s by either Tina Sharkey, CEO of Babycenter.com and a former executive at iVillage and AOL or serial entrepreneur Ted Leonsis, then an executive at AOL. You can take your pick. What is clear is that Social Media ...