Was I complimented or criticized? Recently someone called me a “micro influencer.” Was I being flattered or insulted? The term sounds like an oxymoron, a contradiction in terms. “Micro” means small and therefore sounds insulting. However, to be called ...

Cyberspace has witnessed raging competition between generic brands trying to dominate the search engine index. In the digitized business space, it is necessary to grab a top Google search position. Increased exposure and visibility drives more traffic, which results in ...

One of the most powerful ways to spread your content brand is to reach out to influencers. By building relationships with these influencers, you open the door to several of these influencers potentially sharing your content with their audiences. Reaching out to influencers ...